Here is a quick roundup of some of the latest happenings in the social media world.
Facebook is being sued again, this time by a Colorado resident for allegedly falsifying likes for advertising purposes.
The days of Sponsored Stories are numbered. The company will discontinue the ad format on April 9.
Gmail users who have a Google+ profile can now email other Plussers from their desktop, even without knowing their address. When adding a recipient, the auto-complete feature will suggest connections as well as contacts. Email addresses are only revealed if that person replies.
The feature is enabled for “Circles” by default, but you can control who can reach you from your settings page. Should you allow people outside your circles to contact you, messages will appear in the “Social” category of your Inbox (if enabled). Responding or adding them to your circles will allow them to continue connecting with you.
Vine users now have a new feature to play with in the iOS app: lock focus and exposure. First, tap the focus button in the tools menu. Then, press and hold on the part of the screen where you want adjustments to happen.The exposure level will change accordingly.
Nominations for the 6th annual Shorty Awards are also open.
The new Yahoo Advertising launched. The platform offers a “comprehensive suite of web, mobile, and video ad products across native, audience, and premium display” for marketers. The products, which are supported by Yahoo’s data and analytical tools, include:
- Tumblr Sponsored Posts now powered by Yahoo Advertising
- Yahoo Audience Ads — a better way to buy ads targeted to specific audiences
- Yahoo Ad Manager and Ad Manager Plus — a new buying platform that gives advertisers direct, hands-on access to Yahoo’s advertising products
- Yahoo Ad Exchange — a new global ad marketplace that provides premium publishers with more visibility and control over advertising on their sites.
(Source: Yahoo Blog)
Social media numbers
WordPress.com released its 2013 Year in Review assessment. Last year, users opened 13.7 million new blogs, published 489 million posts, and left 667 million comments. The company also launched 77 new themes.
According to Vincenzo Cosenza, with 1,189 billion active users, Facebook is still the dominant site in 127 of the countries covered in his biannual World Map of Social Networks. Things are different in China, Russia, and Iran, though, where V Kontakte, QZone, and Cloob seem to have the lion’s share of the market. The information is based on Alexa traffic data.
More social media news
500px released its app for Windows Phone. The app comes with customizable live tiles and lock screen.
Buffer added several new features to its Business plan: Google Analytics integration, follower growth tracking, analytics date-range picker, and individual update performance for specific days.
JustUnfollow integrated with Hootsuite.
Twitter co-founder Biz Stone unveiled Jelly, a new app.
Vimeo has a brand new player.