The latest in social media (February 2014)

social media stats

Wondering if you missed any big announcement in the social media universe last month? The answer lies below.

The first part of the roundup is here.

Facebook

After the launch of the Trending Topics widget, your Facebook News Feed may now show you when a Page tags another Page, if you like or follow that latter:

We look at many factors to make sure the most relevant stories appear in News Feed, including which posts are getting the most engagement (such as likes, comments, shares and clicks) across all of Facebook. We also consider which posts are getting the most engagement from people who like both the Page that posted and the Page that was tagged.

(Source: Facebook Newsroom)

Users also have the ability to select a custom gender:

The Places Editor and Groups discovery pages have been revamped, while some Page admins started receiving alerts that warn them of viral updates posted by the Pages they monitor. Additionally, the company decided to change its privacy policy regarding dead users. Visibility of content will remain as it was before their passing away.

Finally, the @facebook.com email service is no more. According to CNET’s Dara Kerr, “when someone sends an e-mail to a Facebook address, it will no longer go to Messages, but rather to people’s primary e-mail address linked with the social network, like Gmail or Yahoo.”

Instagram launched its Handbook for Business, a physical book that “profiles eleven brands on Instagram that post incredibly engaging content [...] [and] features Instagram’s brand values and ten popular hashtags that highlight the collaborative creativity within the Instagram community.” The content of the book will also be available as a series of articles on the Instagram for Business Blog. You can read the first one here.

Wondering if paying for promoting your Facebook Page on the social network is worth it? Veritasium’s video below will provide some food for thought…

Google

Google Maps turned 9 on February 8.

Searching for your favorite band or singer on YouTube? Now, you will see their top 10 tracks and albums, and all related artists in the right sidebar. The company is also tightening its approach towards fake views and introduced a new look for the site.

The latest version of Hangouts 2.0 for iOS is available for download. The app boasts a redesigned look, performance improvements, and added features:

- Stickers: express your mood with fun animated stickers. Think of them as emoji, but even more awesome.
– Video Messages: record and send short videos to everyone in the conversation. Now you can really say what you need to say.
– Location sharing: send a map of your current location with a few simple taps. Great for coordinating the whole gang when you’re ready to hangout IRL.
– Optimized for the iPad: enjoy big, beautiful video calls, and a two-pane conversation view. Perfect for the iPad’s larger screen.

(Source: Google+)

Google added the “People You Know” widget to the Hangouts page on the web version of Google+, to alert users of connections with whom they haven’t chatted yet.

Google+ for Android also got some photo improvements: Non-destructive photo editing across devices, new filters and creative tools, and more. 

Advertisers can now link their AdWords and Google Analytics accounts for mobile apps and enable auto-tagging. These new options come with detailed reports for display and search campaigns.

Google+ Page dashboards now include Google Analytics monthly metrics:

Google Plus Analytics

Photo credit: Daniel Waisberg (via Google+)

Tired of promotional emails in your Gmail Inbox? The service now shows a one-click “unsubscribe” link in the header of some messages. 

Last month, Google also launched Oppia, a new online education tool that allows people from around the world to work together to create online interactive activities (“explorations”). The open source project, which does not require any programming skills, works as follows:

“Oppia [...] model[s] a mentor who poses questions for the learner to answer. Based on the learner’s responses, the mentor decides what question to ask next, what feedback to give, whether to delve deeper, or whether to proceed to something new. You can think of this as a smart feedback system that tries to “teach a person to fish”, instead of simply revealing the correct answer or marking the submitted answer as wrong.”

For more information on the tool, read this article.

Are you a Mac user? If so, install the Google Trends screensaver to stay in the know about the latest topics people are searching for on Google.

Google Trends screensaver

Source: Google+

LinkedIn

LinkedIn has started expending its Influencer programme by opening its publishing platform to all members.

Now, you can block other members. Also, did you notice the new People You May Know page? The page shows all your pending invitations and connection suggestions. Mousing over the bottom right of a member’s photo will bring up the connections you have with that potential new contact.

LinkedIn also launched a beta version of its Simplified Chinese site and announced that its member base in the Asia Pacific region had tripled in three years, to reach 50 million:

Today, nine countries in the region have more than a million members each – India (24+ million), Australia (5+ million), China (4+ million), Indonesia and the Philippines (2+ million each), Japan, Singapore, Malaysia, and New Zealand (1+ million each).

(Source: LinkedIn Blog)

LinkedIn currently has 277 million members worldwide and is available in 22 languages.

Pinterest

Have you checked out the new Pin It button for Chrome?

Version 3.4.1 of the Pinterest for iPad app is available.

 

Twitter

According to several news outlet, Twitter has been testing a new, Facebook-like design for profile pages. The company also added trends to 50 additional locations, including Algiers (Algeria), Kuwait, Qatar, and Lebanon, and launched Promoted Accounts in search.

WordPress

The sharing and Reblog buttons for WordPress.com blogs have been redesigned. Reblogged posts now also show clearer attribution.

Jetpack 2.9 is out. The plugin includes the Related Posts module and offers multisite support.

WordPress.com Business users have the ability to connect their sites to their online stores (Ecwid, Shopify or ShopLocket).

More social media news

The new iOS 500pxBing for iPhone and Path iOS 7 apps are available for download.

Dropbox announced a set of principles regarding government data requests and updated its Transparency Report for 2013.

Flickr turned 10 and introduced an improved commenting system that allows users to include photos to their comments.

 

Flipboard added the Google+ sign-in ability for Android users.

Getty Images started making 35 million of its pictures available for non-commercial use on websites, blogs, and social media sites through its new embed tool:

Embedded images will include photographer attribution and, when clicked, will link back to www.gettyimages.com where the image can be licensed for commercial use. This will provide people with a simple and legal way to utilize content that respects creators’ rights, including the opportunity to generate licensing revenue

(Source: Digital Journal / PR Newswire)

HootSuite launched managed social media security and compliance services for brands and added new apps to its directory: VK Communities, Tweetwalker Free News Alerts, and SoundCloud Free.

Klout now offers personalized scheduling and topic filtering.

PeerReach has a new iOS app called Current.ly. The app allows users to follow the most important news and trending topics happening on Twitter.

Reddit is testing a new live-reporting feature for journalists.

Scoop.it users can now share directly to Google+ pages and add Google Authorship to their magazines.

Yelp received a visual facelift. Users have contributed more than 53 million reviews to date. The website also receives 120 million monthly unique visits.

Little Big eBook on Social Media Audiences

A genuine breath of fresh air in the stuffy atmosphere of me-too books written by social media practitioners who, frankly, have forgotten the most important element of all: people. – Suzan St Maur, author & founder of HowToWriteBetter.net

Learn more


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