Social media in numbers (February 2014)

Facebook announced on Wednesday that it was acquiring WhatApp for $19 billion.

Why would the company pay such a whooping amount of money for a messaging app? As you will see in today’s article, it probably has a lot to do with its incredible growth and massive userbase.

The news also was the perfect opportunity for me to look into some Instagram numbers.


  • 150 million active users (60 million added in 2013)
  • 60 percent of users are outside the U.S.
  • 90 percent of users are under 35 years old
  • Men / women ratio:  32 / 68 percent

  • Average monthly time spent per user: 257 minutes

  • 1,000 comments / 8,500 likes per second

  • 55 million photos uploaded daily

  • 28 percent of brands have an Instagram account (Socialbakers)

  • Brand interaction rates are 15 times higher than on Facebook

(Source: L2 Think Tank)


  • 175 percent global userbase growth since 2013 (230 percent in North America) (GlobalWebIndex)
  • 320 million daily active users (WhatsApp Blog)

  • 1 million new members added daily (Facebook Newsroom)

  • 25 percent of users are teens (ages 16-19) (GlobalWebIndex)

  • 19 billion messages sent and 600 million pictures shared daily (VentureBeat)

  • Average weekly time spent per user: 195 minutes (Business Insider) 

  • Miscellaneous social media stats

  • U.S. consumers spend 60 hours weekly viewing content across devices. (Nielsen)

  • 47 percent of U.S. smartphone users visit social networks every day. (Nielsen)

  • 9 out of 10 Generation C users create online content at least once a month. (Google Think Insights)

  • 7 out of 10 Gen C users curate online content at least once a week. (Google Think Insights)

  • The mobile Internet audience now exceeds 994 million people, with about half using the Google Maps and Facebook apps. (GlobalWebIndex)

  • More than 20 percent of Google+ users are in China (ProducersWeb)

  • Did I forget anything important? Feel free to leave links in the comment section. 


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