Social media in numbers (February 2014)

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Cendrine Marrouat

Social Media Slant Founder Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. In 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Social media in numbers (February 2014)Facebook announced on Wednesday that it was acquiring WhatApp for $19 billion.

Why would the company pay such a whooping amount of money for a messaging app? As you will see in today’s article, it probably has a lot to do with its incredible growth and massive userbase.

The news also was the perfect opportunity for me to look into some Instagram numbers.


- 150 million active users (60 million added in 2013)

- 60 percent of users are outside the U.S.

- 90 percent of users are under 35 years old

- Men / women ratio:  32 / 68 percent

- Average monthly time spent per user: 257 minutes

- 1,000 comments / 8,500 likes per second

- 55 million photos uploaded daily

- 28 percent of brands have an Instagram account (Socialbakers)

- Brand interaction rates are 15 times higher than on Facebook

(Source: L2 Think Tank)


- 450 million monthly active users (WhatsApp Blog)

- 175 percent global userbase growth since 2013 (230 percent in North America) (GlobalWebIndex)

- 320 million daily active users (WhatsApp Blog)

- 1 million new members added daily (Facebook Newsroom)

- 25 percent of users are teens (ages 16-19) (GlobalWebIndex)

- 19 billion messages sent and 600 million pictures shared daily (VentureBeat)

- Average weekly time spent per user: 195 minutes (Business Insider) 

Miscellaneous social media stats

- 7 percent of brands have a Vine account (Socialbakers)

- U.S. consumers spend 60 hours weekly viewing content across devices. (Nielsen)

- 47 percent of U.S. smartphone users visit social networks every day. (Nielsen)

- 9 out of 10 Generation C users create online content at least once a month. (Google Think Insights)

- 7 out of 10 Gen C users curate online content at least once a week. (Google Think Insights)

- The mobile Internet audience now exceeds 994 million people, with about half using the Google Maps and Facebook apps. (GlobalWebIndex)

- More than 20 percent of Google+ users are in China (ProducersWeb)

Did I forget anything important? Feel free to leave links in the comment section. 

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