Social media is a fantastic medium of communication. Unfortunately, it is only as good as people want it to be.
Earlier this month, I had a short but revealing conversation with a self-proclaimed social media expert on Twitter. They didn’t like how I called them out on their robotic attempt at building a conversation. As you can see, they promptly blocked me.
As a social media advocate and professional, I follow a lot of peers. While a majority are awesome at what they do, the same cannot be said of the rest. I call those people the social media professional jerks.
How do they qualify as jerks? Here are five reasons below:
- A huge ego – The social media pro jerk is so used to the spotlight and flattery that they have forgotten their roots. So, while they certainly deserve to be where they are, they completely dismiss the role their audience has played in their success.
- Other people’s opinions are worthless – Have you ever tried to argue with a social media pro who doesn’t like to be contradicted? Welcome to No Man’s Land! Get ready for scathing, patronizing, and derogatory comments.
- Learning is optional – The social media professional jerk is never wrong. They cannot make any mistake — ever! They know too much and we should all be grateful for that.
- A sense of humor that everyone should understand – Most Internet users are not native English speakers. They aren’t located in the U.S. or Canada either. But the social media professional jerk does not care. It is their profile, so they can say whatever is on their mind — even if it is deliberately offensive.
- Automated DM “magic” on Twitter (and elsewhere) – The social media pro jerk cannot waste any time. They have leads to catch. So, let’s cut to the chase and spam complete strangers. Because we are too dumb to look at their Twitter profile to find out who they are before hitting the “follow” button…
Are there other characteristics I forgot? Feel free to share in the comment section below.