Even after almost six years as a full-time social media professional, a majority of people still wonder how I spend my days. They believe that my work stops after profile updates and post promotion. Then, I can turn off my computer and grab a book for the rest of the day.
To be honest, I understand the reasons behind the cliché. Many people are on social media to relax after a long day. They just want to connect with friends and family, read a few entertaining posts, or watch videos. So, they would not know the huge amount of work involved in creating content, helping clients, and maintaining a professional online presence.
Like an iceberg, what you see of social media pros is more or less one-tenth of what they actually do.
To help illustrate this, I’d like to share my own daily schedule with you.
When I worked as a journalist, this used to be the longest task of the day. I remember all the press releases and pitches from independent artists and entrepreneurs interested in being interviewed and/or having their products reviewed. There were almost a thousand emails waiting in my Inbox every day!
Thankfully now, I just have to deal with a few hundred. And the pitches comes exclusively from small businesses and solo-preneurs who want to guest post for Social Media Slant or need help with their strategies.
I work from two inboxes:
- One is for professional communications – That is where my day starts.
- The other is for blog and newsletter subscriptions – I skim and bookmark the most promising content to my Pocket dashboard.
Daily time spent reading and responding to emails: 2 hours
2) Content curation
As a curator, I find it impossible to manually check every blog or brand in my field. Instead, I have set up feeds to automatically land in my second Inbox.
Here are the tools I use to achieve that:
Daily time spent selecting and curating content: 30-60 minutes
I’m notorious for being a slow writer. While some bloggers have the uncanny ability to pen a 500-word post in an hour or two, I never complete anything under six. Usually, I start one day and finish the next.
- Taking my time is my motto
- I do a lot of research to find reliable and useful resources to back up my claims
- Many of my posts are proofread before publication
Daily time spent on research, writing, and promotion: 3 and a half hours
4) Social networking
Connecting with my audience is very important to me.
I’m not very active on Facebook. However, I love spending time on Twitter, Google+, Instagram, and LinkedIn. Lately, I have also started using Quora and Tsu, which is a promising new social media platform.
I don’t just respond to direct mentions. I also comment on other people’s posts and share them. Twitter chats, in particular, are a great way to meet up with peers and build relationships.
Daily time spent networking: 1-2 hour(s)
5) Social media listening
I have mentioned social media monitoring several times on this blog, especially here. So, I will not repeat myself. I just wanted to share the list of tools that I use all the time:
- Google Alerts
- Talkwalker Alerts
Daily time spent monitoring: 30 minutes
6) Other things I do
- Social media training for private groups
- Social media classes for beginners
- Social media coaching for individuals
These may not be daily activities but they require a huge amount of research and preparation.
Daily time: 1 hour
Average grand daily total: 10 hours
So do I take any time off?
There was a time when I rarely did. Now, it has become a way to keep my sanity.
- Stay away from work on Saturday evenings and Sundays.
- Take short but frequent breaks to avoid reaching saturation or feeling overwhelmed.
- Reward yourself for very productive days.
Now, it is your turn to speak. What is your daily schedule?