Social media in numbers (April 2014)

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.


  • Male vs. female ratio: 40 / 60 percent (Kruse Control Inc.)
  • 100 million monthly active users in India (AllFacebook)
  • 375 million users play Facebook-connected games monthly (Facebook Developers Blog)
  • Videos trigger the most engagement (Quintly)
  • 65 percent of recruiters use Facebook to vet candidates (AllTwitter)
  • The less Page subscribers, the higher its average engagement rate is. Pages with less than 10,000 subscribers score 0.94 percent, while pages in the 1 million+ score 0.28 percent. The same goes for post engagement rates (0.65 percent vs. 0.11 percent) (Socialbakers)
  • The best average post engagement rates are in the automotive, alcohol, and airline industries (0.58, 0.48, and 0.39 percent respectively) (Socialbakers)
  • Pages with 1 million+ fans have seen a 40-percent drop in reach in less than a year. The decrease is ‘only’ at 20 percent for pages with 1,000 fans or less (Wisemetrics)
  • Posts under 80 characters receive 66 percent higher engagement (Buffer)
  • Hashtags are now used in 21 percent of posts (525 percent increased since 2013) (Socialbakers)
  • Facebook is still the preferred social login method for users (49 percent) and websites ( 57 percent) (LoginRadius)


  • YouTube drives the most engaged traffic: lowest average bounce rate (43.19%) and longest visit duration (227.82 seconds) (Shareaholic)
  • Google+ refers the most quality traffic: 2.45 pages per visit and low bounce rate (50.63 percent) (Shareaholic) 
  • 22 percent of U.S. online adult users visit Google+ monthly (Forrester)
  • On average, top brands have more fans on Google+ than on YouTube, Pinterest, and Instagram combined (Forrester)
  • Google+ users spend an average of 7 minutes on the site every month (Forrester)
  • Male vs. female ratio on Google+: 71 / 29 percent (Kruse Control Inc.)
  • Google+ headlines should not exceed 60 characters (Buffer)


  • 35 million US mobile users (The Next Web)
  • In February 2014, the engagement rate for top brands was at 5.38 percent (Socialbakers)
  • In March 2014, Adidas Football scored a 12.42 percent engagement rate, followed by Lego (11.44 percent), and Nike Football (9.24 percent) (Socialbakers)
  • “Having multiple accounts weakens your overall profile, and can make it harder for new fans to find your best content.” (Socialbakers)
  • Posts between 0 and 2 hashtags receive the most interactions (Socialbakers)




  • Male vs. female ratio: 40 / 60 percent (Kruse Control Inc.)
  • 1.5 billion accounts registered since launch. Only 955 million still exist (AllTwitter)
  • 20 million accounts created every month. Only 40 percent of those actually tweet (AllTwitter)
  • Only 10.7 percent of accounts created in 2012 are still active (AllTwitter)
  • Half the accounts registered in 2014 have been suspended, compared to 28 percent in 2012 (AllTwitter)
  • 80 percent of Twitter users in the U.K.  and Spain access the platform via mobile. France and the Netherlands are at 68 and 72 percent respectively (Twitter UK Advertising Blog)
  • U.K. smartphone users are 1.2 times more likely to engage daily than other users. 25 percent use Twitter while shopping.  (Twitter UK Advertising Blog)
  • More than 6 out of 10 mobile U.K. Twitterers follow brands, and they are likely to buy from them (30 percent) (Twitter UK Advertising Blog)
  • Businesses mostly use Twitter to increase brand awareness (79.4 percent), drive traffic to their digital properties (58 percent), engage with existing customers (55 percent), and find new leads (51.9 percent) (Statista)
  • People follow brands on Twitter to get freebies (33 percent), share feedback (27 percent), learn about new products/services (44 percent), and take part in competitions (38 percent). 38 percent of users are current customers (AllTwitter)
  • 55 percent of recruiters use Twitter to vet candidates (AllTwitter)
  • Tweets under 100 characters get a 17-percent higher engagement rate (Buffer)
  • Tweets between 1-4 hashtags receive the most interactions (Socialbakers)
  • Tweets that include images trigger 35 percent more Retweets (HootSuite Blog)
  • 7 out of 10 customer service complaints go unanswered on Twitter (AllTwitter)
  • Only 37 percent of brands have received good or excellent customer experience index scores (AllTwitter)
  • Customer service is a deciding factor for brand support for more than 6 out of 10 users (AllTwitter)


  • 30,000+ plugins hosted in the repository (WP Tavern)
  • March 2014: 1.6 million new bloggers, 44.5+ million posts, and 56.6+ million comments ( Blog) 

Mobile Usage in the United States 

  • Consumers spend 15+ hours on mobile research every week (Usablenet)
  • Tablets convert three times faster than smartphones. They also drove 11.5 percent of all online sales in Q4 2013, for an average of $118.09 per order (Usablenet)
  • Mobile Internet penetration: 59 percent (GlobalWebIndex)
  • Internet penetration: 85 percent (GlobalWebIndex)

The power of videos in marketing

  • 73 percent of U.S. adult consumers are likely to purchase a product or service if they can watch an explanatory video beforehand (Animoto)
  • 58 percent of consumers consider companies that create videos more trustworthy (Animoto)
  • Videos on landing pages increase conversions by 86% (Business 2 Community)

Small Business Video infographic

Miscellaneous social media stats

  • Blog posts with 1,600 words (7-minute reading on average) seem to perform better than others (Medium)
  • 1.61 billion people use social networks (Post)
  • 53 percent of small businesses have a website (Pintop Group,
  • Mothers in the U.S. generate 9.5 clicks per piece of shared content. They are mostly active on Facebook and Pinterest (34 and 29 percent respectively) (ShareThis)
  • WeChat / Weixin:  355 million monthly active users (MAUs) (Tencent)
  • Qzone: 625 million MAUs (Tencent)
  • New record for WhatsApp: 64 billion messages processed on April 1, 2014 (WhatsApp)
  • 1 million members ( Blog)
  • 7 billion localized searches are performed monthly (Website Magazine)
  • 47 percent of Internet users discover new products, services, and brands through friend recommendations, with women leading the way (52 percent) (GlobalWebIndex)
  • Almost 58 percent of U.S. franchises use a Facebook Page for local promotions. Google and email marketing are the next channels (37.9 and 36.8 percent respectively) (BIA/Kelsey)
  • Expert content (product reviews and articles from third-party sites) is 83 percent more effective at lifting purchase considerations than user reviews (Marketing Land)
  • 91 percent of consumers regularly engage with brands online (Google Think Insights)
  • 90 percent of wealthy seniors ($75,000+ annually) go online, compared to 39 percent of those making less than $30,000 annually (PewResearch Internet Project)
  • 21 percent of brands rarely or never respond to complaints online (AllTwitter)
  • 73 percent of people stop trusting a brand whose online local listing is incorrect (Search Engine Watch)
  • Mobile now accounts for 57 percent of Internet usage (The Realtime Report)
  • 80 percent of mobile phone local searches end in a purchase, most of which are in brick-and-mortar stores (Search Engine Watch)
  • Users 35 and under are twice more likely to use social login than the rest (LoginRadius)
  • Millennials trust user-generated content 50 percent more than other media (SocialTimes)
  • 68 percent of Millennials trust peer reviews over professional reviews. This number is at 74 percent for conversations with friends (SocialTimes)

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