Social media in numbers (March 2014)

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below.


Fastest growing demographic: 45-54 years old (Neotericuk)

Facebook has the highest conversion rate for all social media ecommerce traffic at 1.85% (Shopify)

Average organic reach for brand pages is now at 6.2 percent. The number is even lower (2.1 percent) for pages with more than 500,000 followers (Statista)


Fastest demographic: 45-54 years old (Neotericuk)


The top Instagram brands generate an average engagement rate of 5.34 percent per post (Socialbakers)

The Adidas Football account dominated January 2014, with an engagement rate of 15.3 percent (Socialbakers)

The Brandy Melville account scored a total of 8.7+ million interactions in January 2014 (Socialbakers)

Posts with relevant hashtag(s) help boost engagement rates (5.31 percent) (Socialbakers)


$1 billion in pledges (Kickstarter)

5,708,578 people have supported projects since the launch of the site (2009) (Kickstarter)

Almost 16,000 people have backed more than 50 projects (Kickstarter)

The top three countries for amount pledged are the U.S., U.K., and Canada (Kickstarter)


15 million members in the U.K. (LinkedIn Blog)

41 percent of users access the site via mobile (TechCrunch)

LinkedIn’s desktop site has more than 2,100 distinct pages (TechCrunch)

In the U.S., 24 percent of online male adults and 19 percent of online female adults use LinkedIn, which makes it the only major social network dominated by men. (AllTwitter)


Pinterest has the most users in the U.S (49 million), Canada (almost 4 million), and the U.K. (2 million) (

In the U.S., only 8 percent of adult men use Pinterest, compared to 33 percent of women (AllTwitter)

Users spend 98 minutes on the site per month (

A pin averages three repins and four clicks (

57 percent of user activity is food related (

Pinterest pins with prices get 36% more likes than regular items (

Pins have a long shelf life: 50% of visits occur 2 and a half months after the first pin date (Piqora)

Pinterest mobile ROI (January 2013-2014): (Piqora)

  • Pageview increase of 135.6 percent
  • 73 percent increase in referral traffic to mobile websites
  • Mobile transactions are up by 77 percent


On average, Tumblr posts are reblogged 14 times and sponsored posts, 10,000 times (Social Fresh)

50 percent of active users access Tumblr through mobile apps (Social Fresh)

31 percent of visits come from the U.S. (Social Fresh)

53 percent of visitors are women (Social Fresh)


Fastest growing demographic: 55-64 years old (Neotericuk)

60 percent of Twitter users have purchased something from a small businesses based on what they saw in their stream (Twitter Small Business Blog)

56 percent of users have never unfollowed a small business (Twitter Small Business Blog)

Lack of engagement with new followers leads to massive unfollows within three weeks: 15 percent for companies and 40 percent for regular users (SocialBro)

Twitter is expected to have 64.9 million monthly active users in the U.S. by 2018, with the top demographic being in the 18-24 age range (44.2 percent) (eMarketer)


70 percent of users are active every day (We Are Social)

Most active countries: Spain (74 percent of national Internet mobile users), Germany (61 percent), Italy (56 percent), and the United Kingdom (29 percent) (We Are Social)

600 million photos, 200 million voice messages, and 100 million videos shared daily (We Are Social)


272 million active users (Tech In Asia)

100 million members outside China (The Next Web)


1.7 million “Harlem Shake” videos posted in 2013, for a total of 2.5 billion views (Google Think Insights)

Each of the top 10 YouTube channels have more than 13 million subscribers on average. This number grew by 23 percent between Q3 and Q4 2013 (Google Think Insights)

Half of U.S.-based Internet teenage users (ages 12-19) prefer YouTube to Facebook (eMarketer)

YouTube and Netflix make up half of all web traffic in the U.S. (BuzzFeed)

700 YouTube videos are shared on Twitter every minute (BuzzFeed)

Email marketing

Subject lines containing between six and 10 words generate the highest open rate (21 percent) (Retention Science)

References to movies or songs in subject lines yield the best results (26 percent open rate) (Retention Science)

35 percent of emails are opened on mobile devices (Retention Science)

Miscellaneous social media stats

Americans are on social media 37 minutes daily. More than half that time is spent on smartphones and tablets (Business Insider)

Social media traffic to news sites has increased by 57 percent since 2009 (Mashable)

45 percent of U.S.-based marketing professionals still do not have a policy in place for dealing with customer complaints online (eMarketer)

65 percent of teenage users (ages 16-19) spend over an hour on the mobile Internet every day (GlobalWebIndex)

90 percent of small businesses use or plan to use social media (LinkedIn Blog)

Women share the majority of social networking posts on new products and services (MediaPost)

54 percent of Internet users rely on search engines when looking for product or brand information (GlobalWebIndex)

Mobile second-screeners are mostly found among users ages 16-24 (66 percent) and 25-35 (62 percent) (GlobalWebIndex)

Mobile second-screening is very common in Asia Pacific (63%), Middle East / Africa (62 percent), Latin America (48 percent), North America (39 percent), and Europe (35 percent) (GlobalWebIndex)


  1. Ryan Howell says

    Arent all of these statistics miscellaneous? Any consistent monthly research? e.g. MAU’s? 

    Very helpful though :) 

    • says

      Hello Ryan,

      Not sure what you mean by “miscellaneous”. Consistent monthly research? Well, maybe you should ask official sources if they can reveal that kind of info for us.

      MAU numbers for some of them are in my subsequent monthly roundups. You should read them.

      These social media stat roundups are a lot of work and require scouring the Internet. If you have better sources, please let me know. It will save me a lot of time and effort.

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