Social networking growing in popularity among older adults in the U.S.

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Cendrine Marrouat

Social Media Slant Founder Cendrine Marrouat is a social media journalist, blogger, coach, curator, and author living in Canada. In 2012, she released The Little Big eBook on Blogging: 40 Traffic Generation Tips, a comprehensive resource that provides bloggers of all levels with essential information and precise guidance to attract quality traffic to their blogs. She is currently working on an eBook on social media strategies.
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Photo credit: Gavin Llewellyn (www.onetoomanymornings.co.uk) via Flickr

The Pew Research Center’s Internet and American Life Project released on Monday the results of its latest survey on Internet use among adults in the United States.

The report reveals that almost three-quarters of people (72 percent) visit social networking sites. Older folks, in particular, are becoming increasingly active. Six out of ten users in the 55-64 year age bracket and 43 percent of those ages 65+ have profiles. Adoption rates among the latter have increased threefold since 2009. 

The Pew Research Center also dedicated part of its survey to Twitter:

The percentage of internet users who are on Twitter has more than doubled since November 2010, currently standing at 18%. Internet users ages 18-29 are the most likely to use Twitter—30% of them now do so.

(Source: Pew Internet)

You can read the full report here

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2 Comments

  1. tiroberts

    Interesting piece, Cendrine. I’ve noticed that my mother is actually getting more into social media. She really wants a “smartphone” so she can share pics and stuff. I tell her there’s no need for her to really have one but I guess if she wants it, then she’ll get it. Don’t know that she’s ready for all the learning that’s involved with it though. :)

    Thanks for sharing your insights with us.

    Ti

    1. Cendrine Marrouat

      I know exactly what you are saying. My grandmother is 82 and has asked me to open a Facebook account for her for at least two years. I keep telling her that it’s useless, but she won’t listen.

      “I want to see what you guys post. It’s so exciting to know exactly what you are doing.”

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