6 traits of a winning call-to-action (infographic)

Calls-to-action are one of the most important tools in social media and e-commerce. And yet, a majority of small brands overlook their potential.

An effective call-to-action does not just grab people’s attention. It also prompts them to click and complete whatever “task” is on the page they are visiting (e.g., filling in a contact form, signing up for a newsletter…).

Whether you have never created a call-to-action or need to improve the ones on your site to increase conversions, here is a very nice infographic to help you — courtesy of Uberflip.

Lights, Camera, Call-To-Action: What Makes People Click And Convert

Infographic created by Uberflip

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