Do you know that checking out Amazon (and other online) reviews of products in your niche is a fantastic way to discover what your audience may be looking for?
With that said, do not just read 5-star critiques. The feedback people share in less flattering reviews is really what matters here: “I would have given this product 5 stars, but…”
“In the ‘but’ is the explanation,” says Social Media Strategist Mack Collier in his latest podcast. “The ‘but’ gives [you] feedback on what you need to look at. If all [your] customers are complaining about a certain thing, then that’s a signal to [you] that it is something you need to work on to better improve your product.”
As a business owner or solo-entrepreneur, you should not be scared of bad reviews. When constructive, they will actually benefit your bottom line.