The words and phrases that convert are almost always simple (Infographic)

“Members only” – “limited offer” – “guaranteed” – “discover” – “check out”…

If you wonder what these terms have in common, here is the answer. Brands consider them to be top performers. They are effective because they create a sense of urgency and pique people’s interest.

The other reason why these words and phrases sell has a lot to do with their simplicity. We¬†recognize them instantly — and are more likely to take action as a result.

Not convinced? Check out this infographic created by Uberflip. You will find an interesting list of the most persuasive terms used in marketing over the years.

Words that (almost) always convert - Infographic


Infographic created by Uberflip.


  1. says

    I love this Infographic Cendrine! As a content creator, I’m fascinated by what works and what really resonates. It seems to be a moving target. What works today won’t necessarily work tomorrow. Sigh…such is our life online, right? :)

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