10 articles you may have missed (October 2014)

10 articles you may have missed

Welcome to this fourth monthly roundup of my favorite social media articles from around the web! I hope you will enjoy the list I selected for you.

We Deleted Our Facebook Page. Here’s Why (Groove) – Alex Turnbull makes an excellent point here: “Doing things that don’t work isn’t a bad thing on it’s own. In fact, it’s the only way we grow and find what actually does work. But doing things that don’t work over and over again, simply because you think you’re ‘supposed’ to be doing them, is actively and aggressively damaging to your business.” The point of a business is to stand out from competition.

How Curated Content Performance Beats Original Content (Heidi Cohen) – Curation only? Creation only? Curation and creation? Those are the questions that content marketers ask themselves all the time. I know I did until recently. The answer is: a balanced approach. Heidi Cohen explains why in this must-read article.

Why Influencer Marketing Works & 5 Tips on Doing It Right (Kapost) – Influencer marketing works. You just have to know how to do it right. Just let your content speak for yourself. Good post by Jean Spencer!

Online Marketing Experts Aren’t Always Right (Feldman Creative) – Social media marketing is not a one-size-fit-all strategy. What some experts recommend may not work for you. And that’s normal. We have different audiences, experiences, and ways of seeing the world. Barry Feldman offers a balanced approach here and asks us to stop taking what the “gurus” say at face value.

Grow your business with Pinterest (Pinterest for Business Blog) – Some simple, yet effective ways to increase followership on Pinterest. I like the first suggestion: “Create three boards, each targeted to a different customer segment. Fill these boards with aspirational and actionable Pins that resonate with these audiences. ” What about you?

You should be teaching what you know (even if you’re no expert) (Crew) – There are many ways to become a reliable source in your industry. Teaching by sharing your human journey is one of them. And as Belle Beth Cooper mentions, you sometimes understand things better when you explain them to people. An excellent article!

The one core secret to social media marketing success (Mark Schaefer) – When your company is getting started with its social media strategy, what do you usually ask yourself? Probably something like “Where should I promote my stuff?”; “Do I need to be everywhere?”; “What’s the best time to post content?” However, chances that you are forgetting a very important question: “What is the source of my rich content?” In other words, where should my content come from?

3 Mobile Pinterest Strategies That Work (Wade Harman) – Pinterest is a visual platform that lends itself well to the mobile experience. It’s great to share your brand’s story in a way that speaks to your audience. The tips in this article make a lot of sense. To me, #3 is another way to curate content and increase the visibility of your brand. What do you think?

23 Creative Ideas to Build Quality Twitter Lists (Buffer Blog) – Kevan Lee has written another stellar post highlighting creative uses of lists, as well as advice and tools to leverage one of Twitter’s most powerful features.

Intro to Hashtag Etiquette (Hshtags)– The only thing I would add to Kim Goulbourne’s article is this: Make sure you understand how each of the social media platforms you use work. On Twitter, for example, you shouldn’t add more than two hashtags to your Tweets, while on Instagram, you can go up to 7. Focus on relevancy. You don’t want to draw attention to your brand or name for the wrong reasons.

Looking for more useful resources handpicked from around the web (including mine)? Visit my Social Business page.