After Karen Dietz, Martin W. Smith, and Robin Good, here is another must-follow curator: Brian Yanish.
Brian has more than 15 years of experience as an online marketer and entrepreneur. He is also the founder of MarketingHits, a company that offers website design and digital marketing services.
Why did you decide to become a curator?
For me, content curation is about self-education and trying to keep up with topics that I find interesting. As the founder of a digital marketing company, it was important for me to stay up to date with the latest trends and relay this information to my clients.
Being someone who enjoys social media, this also gave me the opportunity to share my findings on a global scale with my followers.
What benefits has curation brought you?
Once I started curating, I was hooked. I was learning more daily with all the new content I was being introduced to.
Another benefit was how curation started to build my social community. Like-minded people from around the world started to follow me and openly discuss the topics I curated.
What is your top tip for great curation?
Set your content curation goals.
One of my main goals was to drive more traffic to my company’s website and to my social networks. Using a third-party curation tool, I’m able to curate content and generate more leads to my website.
What’s the best example of curated post you have ever read?
That’s hard to pick, but one of my favorite curators is Marty Smith. He offers in-depth analyses and insights into topics including startups and marketing.
One of his best posts is titled “Why Content Marketing’s Future Is Boring.” I like how Marty has taken the content/video and curated it adding his own spin on the video content right down to points within timeline as they relate to marketing.
For more information on Brian Yanish, visit http://marketinghits.com/. You can also follow him on Scoop.it and Twitter.
Is there a content curator you would like to see featured in this series? Feel free to share their name in the comment section below.
