A subject line is the most important part of an email. Why? Because it’s the first thing your audience will see.
The most effective subject lines do not just entice people. They also provide them with enough information and reasons to read further.
If you are looking for some ideas to fuel your own creativity, this slideshow from Chad White, Principal of Marketing Research Salesforce ExactTarget Marketing Cloud, will certainly be handy. The author did an excellent job of highlighting the strengths of each example while also sharing a bit of history around B2C subject line trends since 2006.
100 Inspiring Email Subject Lines from ExactTarget
Other articles of interest:
– 5 Lessons From 2 Years of Using Email Newsletters in our Content Strategy by Guillaume Decugis (Scoop.it)
– 7 powerful headline techniques to skyrocket your blog traffic by Lillian Leon (Social Media Slant)
– What are some best practices in writing email subject lines? (MailChimp)
