Today, I have a quick tip that will help boost your exposure on Instagram. It’s super easy to implement!
If you have read articles on the platform, you probably know how important hashtags are. Here is another proof.
The other day, after taking a close look at the stream of pictures from the accounts I follow, I made a list of the hashtags used in the most popular posts.
Then, I went through some of my old content and added a couple of relevant hashtags from that list to each. When clicking on them, I noticed that the pictures had been moved to the top of their results page!
Even though my picture was uploaded on Instagram a few weeks ago, adding the #twittertips hashtag has made it “current” again!
Within a few hours, all the newly tagged posts had gained likes and comments. And the icing on the cake: My follower count had increased!
So, go ahead and review your old Instagram posts. Add one or two relevant hashtags that you may have overlooked. Then, come back and report your results in the comment section below.
Need more tips to leverage hashtags on Instagram? Here is a short video from Statement:
Note:
I disagree with tip #1. I have successfully used between five and eight hashtags. It all boils down to your audience. Keep an eye on the most successful companies or entrepreneurs in your industry. How many hashtags do they usually include in their descriptions? And how is engagement around their posts?
