Looking for some updated social media stats? Here is a list that I compiled following my December 2013 post.
Contents
- Tumblr
- Miscellaneous social media stats
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- 757 million daily active users (DAUs)
- 1.23 billion monthly active users (MAUs)
- 556 million mobile DAUs
- 945 million MAUs
- 500 million monthly Groups users (AllFacebook)
- Revenue for 2013: $7.87 billion
- Revenue from advertising: $2.34 billion (53% from mobile advertising)
(Source: PR Newswire)
- 51% of global social logins (Gigya)
Image posts get 650 percent more engagement than regular text posts. (Adobe Digital Index Q4 2013)
Engagement with brand posts is up 180 percent since Q4 2012. (Adobe Digital Index Q4 2013)
Facebook’s share of referred visits went down 15 percent between 2012 and 2013. (Adobe Digital Index Q4 2013)
– Facebook is the primary channel for brand engagement in the retail, automotive, and utilities industries (The Sprout Social Index: Engagement & Customer Care)
- $16.86 billion in revenue for Q4 2013 (Google Investor Relations page)
47,756 employees (Google Investor Relations page)
Google+ accounted for 28 percent of social logins in Q4 2013. (Gigya)
25,000 new G+ accounts are added every day (or one every eight seconds) (Dazeinfo)
1.3 million video views are registered on YouTube per minute (Dazeinfo)
- Male / female ratio: 32 / 68 (Leverage)
Top demographic: ages 35-54 (45 percent) (Omnicore)
Pinterest’s share of referred visits increased by 89 percent between 2012 and 2013 (Adobe Digital Index Q4 2013)
- 100 million monthly unique visitors
- 5.2 billion pageviews
- 7,300 Subreddits
- 2.7 million members in 196 countries
(Source: About Reddit page)
Tumblr
- 226 employees (Tumblr About page)
Available in 13 languages
169.1 million blogs
75.1 billion posts
– 98.6 million daily posts
- U.S. visitors account for 42 percent of traffic
(Source: Tumblr Press Information page)
- Mobile engagement increased by 251 percent in 2013. (Forbes)
- Only half of Twitter’s 231.7 million active users tweet. (AllTwitter)
400 million daily Tweets sent daily (Twitter Help Center)
135,000 new accounts created every day (Statistic Brain)
46 percent of Canadians have a Twitter account (Canadian’s Internet Business)
Top demographic: ages 25-34 (31% of users) (AllTwitter)
34 percent of Tweets are in English. Other languages: Japanese (16 percent), Spanish (12 percent), Malay (8 percent), Portuguese (6 percent), Arabic (6 percent), French (2 percent) (Statista)
Users’ platform of choice to interact with brands in the entertainment and travel/hospitality industries (The Sprout Social Index: Engagement & Customer Care)
– Twitter’s share of referred visits increased by 125 percent between 2012 and 2013 (Adobe Digital Index Q4 2013)
Miscellaneous social media stats
- Buffer users send/schedule 400,000 posts daily (Buffer).
Website visits from mobile devices have increased by 149 percent in two years. (Walker Sands)
iOS and Android devices account for 45.9 and 49.6 percent of mobile traffic. (Walker Sands)
57 percent of users will not recommend companies if they have poorly designed mobile sites. (WebDAM Solutions)
Americans use mobile devices two hours per day. (WebDAM Solutions)
25 percent of online searches are conducted via mobile. (WebDAM Solutions)
– User engagement is growing nine times as fast as Twitter and Facebook combined. (The Sprout Social Index: Engagement & Customer Care)
- Brand response rates: Europe outperforms the U.S. by 19 percent on Facebook and 21 percent on Twitter. (Socialbakers)
– 56 percent of Internet users are concerned about their privacy online. (GlobalWebIndex)
Did I forget anything important? Feel free to leave links in the comment section.
