ooking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to June 2016.
(Bringing you this quarterly roundup of stats is a lot of work. Kindly consider making a small donation or buying one of my books to support me. Thank you so much!)
Contents [hide]
- About.com
- Bing
- Canva
- LINE
- Paypal
- Prezi
- Slack
- Snapchat
- Taboola
- Tsu
- Tumblr
- WordPress
- Yahoo
- Yelp
- Zapier
- Mobile usage
- The Push Notification Benchmark – 2016 Edition
- E-commerce
- Video usage
- Consumer-brand relationship
- Podcasting
- User-generated content
- Miscellaneous social media & marketing stats
- Digital in Australia (June 2016)
- Like the blog? Subscribe below
ABOUT.COM
74 million monthly unique visitors (About.com)
1.5 million pieces of content (About.com)
BING
31 percent of search on PCs in the U.S. (Econsultancy)
11 percent of worldwide PC searches (Econsultancy)
16 billion searches every month (Econsultancy)
25 percent of searches are voice queries (MediaPost)
CANVA
80 million designs (email)
Q1 2016 results: (Seeking Alpha)
- 1.65 billion monthly active users
- 1.09 billion daily active users
- 1 billion daily active mobile users
- Users spend 50 minutes a day on Facebook, Instagram, and Messenger
- 3 million monthly advertisers
- 900 million monthly Messenger users
- 1 billion monthly users of Facebook Groups
- WhatsApp / Messenger users send 60 billion messages per day
Facebook Groups have 1 billion monthly users
241 million users in Southeast Asia. 94 percent access Facebook via mobile (Facebook)
50 percent of all Facebook users are connected to someone in a different country (Facebook)
30 percent of small business owners’ fans are from other countries (Facebook)
Every month, users and business pages exchange 1 billion messages via Messenger (Facebook)
Best B2B social media engagement ratio (number of interactions per post per 1,000 followers) by industry: (ClickZ)
- Biotech – 46.97
- Chemicals – 10.01
- Energy – 7.02
1 million people access Facebook over Tor (VentureBeat)
U.S. users spend 22 minutes on Facebook daily (eMarketer)
Facebook Reactions make up 3 percent of all interactions (Quintly)
Videos receive 40 percent more reactions than image posts (Quintly)
Videos receive 40 percent more reactions than image posts
85 percent of Facebook video views happen with the sound off (Digiday)
30 percent of consumers don’t trust the content they see on Facebook (Econsultancy)
1.15 billion people have logged in to Facebook using at least two different devices or browsers over the last three months (Marketing Land)
44 percent of promoted content from business pages perform poorly (Socialbakers)
44 percent of promoted content from business pages perform poorly
Promoting all your posts results in a 25-percent worse performance than only promoting your best-performing content (Socialbakers)
Marketers that promote bad content perform 40 percent worse than marketers who promote good content (Socialbakers)
Chrome has one billion monthly active mobile users (TechCrunch)
Google Translate is used to translate 3.6 billion pages every month (TechCrunch)
YouTube delivers a higher ROI than TV in 77 percent of cases (Econsultancy)
2.4 million Google search queries are conducted per minute (Excelacom)
YouTube videos are watched 2.78 million times per minute (Excelacom)
Food videos generated almost 11 billion views on YouTube in 2015 (ClickZ)
18 percent of consumers don’t trust the content they see on YouTube (Econsultancy)
18 percent of consumers don’t trust the content they see on YouTube
Google Photos has 200 million monthly active users (Google)
20 percent of mobile queries on Google are voice queries (Search Engine Roundtable)
100 billion Google queries per month (Search Engine Roundtable)
Google+: (Statistic Brain)
- 375 million active users
- 27 million unique visits
- 22 percent of online adults visit G+ monthly
- Female / male user ratio : 26.3 / 73.7 percent
- 40 percent of marketers are users
- 70 percent of brands have a G+ presence
- 28 percent of Millenials use G+
- Top countries using G+: U.S. (55 percent of members), India (18 percent), Brazil (6 percent), U.K. (5 percent), Canada (4 percent)
- Top occupations of members: engineer (29 percent), developer (17 percent), software engineer (12 percent), designer (14 percent), teacher (15 percent), web developer (5 percent).
70% of brands have a Google+ presence
500 million users (Instagram)
300 million daily active users (Instagram)
80 percent of users live outside the U.S. (Instagram)
200,000 monthly advertisers (Seeking Alpha)
38,194 Instagram posts are published per minute (Excelacom)
38,194 Instagram posts are published every minute
Users miss 70 percent of content in their feeds (Seeking Alpha)
22 million users in Indonesia (Facebook)
8 percent of Instagram accounts are fake (Business Insider)
29 percent of accounts are inactive (Business Insider)
Instagram user base: (L2)
- 13-17 year olds – 21 percent
- 18-24 year olds – 20 percent
- 25-34 year olds – 26 percent
- 35-54 year olds – 24 percent
- 55+ year olds – 9 percent
Highest adoption rates by industry in the U.S.: (L2)
- Auto – 100 percent
- Fashion – 98 percent
- Beauty / Watches & Jewelry – 96 percent
- Hospitality – 95 percent
- Activewear / Retail – 92 percent
Best B2B social media engagement ratio (number of interactions per post per 1,000 followers) by industry: (ClickZ)
- Engineering – 44.13
- Energy – 29.38
- Chemicals – 29.25
- Aerospace & Defence – 29.10
- Construction – 24.69
April 2016: (Locowise)
- Average engagement rate: 1.04 percent of the total audience
- Images made up 90.81 percent of all posts
- Average engagement rate for images: 1.07 percent of followers
- Average engagement for videos: 0.81 percent of followers
- 1.75 percent of engagement was comments
- 18.56 percent of all comments were posted on videos
23 percent of consumers don’t trust the content they see on Instagram (Econsultancy)
Videos make up more than 15 percent of Instagram timelines (Quintly)
Post interactions have decreased by 33 percent in the last 12 months (Quintly)
Post interactions on Instagram have decreased by 33 percent in the last 12 months
LINE
218.4 million monthly active users (Statista)
Q1 2016 results: (LinkedIn)
- 433 million members
- 20 million members in China (Seeking Alpha)
- 6.5 million advertised jobs (Seeking Alpha)
- 45 billion member page views
120 LinkedIn accounts are created per minute (Excelacom)
40 percent of Internet users are LinkedIn members (GlobalWebIndex)
40% of Internet users are LinkedIn members
B2B companies have an average of 109,000 followers on LinkedIn (Small Business Trends)
Best B2B social media engagement ratio (number of interactions per post per 1,000 followers) by industry: (ClickZ)
- Biotech – 1.50
- Energy – 1.41
- Engineering – 1.38
http://www.slideshare.net/slideshow/embed_code/key/E6M5JmgxByqDXv
A Millennial’s Magnetic Influence on LinkedIn from LinkedIn
PAYPAL
Q1 2016 results: (Seeking Alpha)
- 184 million active accounts
- 14 million merchant accounts
- 170 million buyer accounts
- 1.4 billion transactions
2 billion monthly searches (Pinterest)
75 billion pinned items (Pinterest)
Half of Pinterest’s 100 million monthly active users live outside the U.S. (Business Insider)
2/3 of new sign-ups are from outside the U.S. (Engadget)
Best B2B social media engagement ratio (number of interactions per post per 1,000 followers) by industry: (ClickZ)
- Financial – 69.92
- Biotech – 26.78
- Construction – 20.67
Nearly 40 percent of Pinners make more than $100,000 per year (SocialTimes)
40% of Pinners make more than $100K per year
People who engage with Promoted Pins are 12 percent more likely to be buyers of that brand (SocialTimes)
PREZI
75 million users (VentureBeat)
SLACK
3 million daily active users (Slack)
930,000 paying users (VentureBeat)
2 million users connected simultaneously at any given moment (Slack)
2 million Slack users are connected simultaneously at any given moment
SNAPCHAT
10 million active daily users in the U.K. (The Drum)
150 million daily active users (Ad Age)
Every 60 seconds, 527, 760 photos are shared on Snapchat (Excelacom)
Snapchat users watch 10 billion videos daily (Bloomberg)
Snapchat users watch 10 billion videos daily
2/3 of Snapchat videos are viewed with the sound on (The Wall Street Journal)
Snapchat user base: (L2)
- 13-17 year olds – 23 percent
- 18-24 year olds – 37 percent
- 25-34 year olds – 26 percent
- 35-54 year olds – 12 percent
- 55+ year olds – 2 percent
Highest adoption rates by industry in the U.S.: (L2)
- Activewear – 71 percent
- Beauty – 57 percent
- Fashion – 54 percent
- Retail – 47 percent
- Consumer electronics – 38 percent
TABOOLA
1 billion unique monthly users (MediaPost)
TSU
5 million users (Tsu)
TUMBLR
77 percent of users share videos online every month (GlobalWebIndex)
2/3 of users users watch Vlogs (GlobalWebIndex)
Q1 2016 results: (TechCrunch)
- 310 million monthly active users
- 245 monthly MAUs live outside the U.S.
347,222 Tweets are sent every minute (Excelacom)
347,222 Tweets are sent every minute
65 percent of Twitter users are gamers (VentureBeat)
Best B2B social media engagement ratio (number of interactions per post per 1,000 followers) by industry: (ClickZ)
- Engineering – 1.91
- Chemicals – 1.80
- Biotech – 1.25
77 percent of users follow a SMB after discovering it on Twitter (Twitter)
33 percent of users make a purchase after discovering a SMB on Twitter (Twitter)
49 percent of users rely on recommendations of influencers on Twitter (Adweek)
25 percent of consumers don’t trust the content they see on Twitter (Econsultancy)
200 million people watch Vines every month (The Wall Street Journal)
200 million people watch Vines every month
Vines are looped 1.5 billion times a day (The Wall Street Journal)
60 percent of Twitter users who share news URLs don’t actually read them (Digital Trends)
60% of Twitter users who share news URLs don’t actually read them
700 million monthly active users (Business Insider)
70 million users outside of China (Business Insider)
67.5 percent of users are male (WalktheChat)
94 percent of users are on WeChat daily (WalktheChat)
32 percent of users are on WeChat longer than two hours a day (WalktheChat)
1 billion monthly users (Seeking Alpha)
20.8 million messages are sent per minute (Excelacom)
20.8 million messages are sent on WhatsApp every minute
30 billion messages sent monthly (MediaPost)
100 million daily voice calls (WhatsApp)
8 in 10 users use the messaging service daily (GlobalWebIndex)
WORDPRESS
WordPress.com blogs have published 2.5 billion posts across 137 languages (VentureBeat)
YAHOO
250,000 developers in the Yahoo! developer network (Seeking Alpha)
600 million monthly mobile users (Seeking Alpha)
YELP
Q1 2016 results: (Yelp)
- 102 million cumulative reviews
- 50 percent of reviews have been added in the last two and a half years
- App users account for 70 percent of page views
- App users are more than 10 times as engaged as website users
- 121,000 active local advertisers
ZAPIER
1 million users (Zapier)
4 million Zaps (Zapier)
1 million daily automated tasks (Zapier)
MOBILE USAGE
7.443 billion cell phone subscriptions in the world (Statistic Brain)
338 million cell phone subscriptions in the U.S. (Statistic Brain)
Millennials spend an average of 3.14 hours online daily via mobile (GlobalWebIndex)
6 percent of people say their mobile phone has replaced their wallet (Econsultancy)
6% of people say their mobile phone has replaced their wallet
In five years, North American subscribers will use an average of 22 GB of mobile data per month (Mashable)
By 2021, 95 percent of all North American phones will be smartphones (Mashable)
49 percent of women’s and 39 percent of men’s internet time now occurs on mobile (Econsultancy)
91 percent of smartphone users use mobile for inspiration when in the middle of a task (Google)
82 percent of smartphone users consult their phones when in a store (Google)
82% of smartphone users consult their phones when in a store
25 percent of users in the 16-24 age group use mobile apps as part of their product research process (GlobalWebIndex)
73 percent of people text. 55 percent of them send 50 or more text messages daily (Small Business Trends)
THE PUSH NOTIFICATION BENCHMARK – 2016 EDITION
Infographic courtesy of Accengage.
E-COMMERCE
U.S.-based consumers spend 36 percent of their shopping budgets on e-commerce (WWD.com)
Half of online customer journeys begin on websites like eBay or Amazon (WWD.com)
Half of online customer journeys begin on websites like eBay or Amazon
67 percent of Millennials and 56 percent of GenXers prefer online to offline shopping (WWD.com)
VIDEO USAGE
Millennials are 112 percent more likely to share video ads compared to other age groups (Econsultancy)
Video makes up more than 60 percent of all Internet traffic (Quartz)
Video makes up 60% of all Internet traffic
CONSUMER-BRAND RELATIONSHIP
22 percent of consumers consider brands open and honest (MarketingCharts)
1 in 3 customers will switch to a competitor if a brand doesn’t respond to them (Sprout Social)
36 percent of consumers will shame unresponsive brands (Sprout Social)
36% of consumers will shame unresponsive brands
Consumers expect responses within 4 hours. Brands take 10 hours to respond (Sprout Social)
11 percent of social messages are addressed by brands (Sprout Social)
Brands send 23 promotional messages for every 1 response given to their audience (Sprout Social)
Brands send 23 promotional messages for every 1 response given to their audience
20 percent of consumers don’t trust the content they see on blogs (Econsultancy)
By 2020, customers will manage 85 percent of their relationship with an enterprise without interacting with a human (Business Harvard Review)
73 percent of Millennials want businesses to take a stand on social issues (Triple Pundit)
PODCASTING
20 percent of U.S.-based users aged 18-49 report listen to podcasts at least once a month (Small Business Newz)
USER-GENERATED CONTENT
85 percent of consumers find visual UGC more influential than brand photos or videos (SocialTimes)
Consumers are twice more likely to share because they want a friend to know the brand (SocialTimes)
93 percent of consumers find UGC helpful when making purchase decisions (SocialTimes)
33 percent of Internet users are social creators (SocialTimes)
MISCELLANEOUS SOCIAL MEDIA & MARKETING STATS
Netflix has 81 million subscribers. 42 percent are located outside the U.S. (The Verge)
Digital consumers spend almost 2 hours a day on social networks and messaging (GlobalWebIndex)
Internet users have an average of 7 social media accounts (GlobalWebIndex)
Internet users have an average of 7 social media accounts
The busiest time on the Internet is 9-11 p.m. around the world (Quartz)
500 million identities were stolen or exposed online in 2015 (Symantec)
There are 11.3 million women-owned businesses in the U.S. (Womenable)
Stories with multiple photos trigger 43 percent more engagement than stories with just text (MediaPost)
Stories with audios or videos trigger 36 percent more overall engagement, 81 percent more views, and 84 percent more shares (MediaPost)
50 percent of online consumers post reviews monthly (GlobalWebIndex)
50% of online consumers post reviews monthly
11 percent of online adults don’t use social media (GlobalWebIndex)
33 percent of internet users use social networks as a research channel (GlobalWebIndex)
150 million emails are sent every minute (Excelacom)
8 percent of all product page traffic converts to sales (VentureBeat)
8% of all product page traffic converts to sales
Millennials actively use an average of 4.13 social networks (GlobalWebIndex)
9 percent of Kickstarter projects fail to deliver rewards (Kickstarter)
40 percent of all bot traffic is malicious (VentureBeat)
39 percent of bots mimick human behavior (VentureBeat)
40 percent of Internet users get their news from social platforms (GlobalWebIndex)
There are over 1.34 billion websites (Internet Live Stats)
There are 1.34 billion websites in the world
Number of registered domain names: (DomainTools)
- .com – 127 million
- .tk – 22.9 million
- .net – 15.8 million
- .org – 10.9 million
- .uk – 9.5 million
- .info – 5.5 million
- .fr – 2.8 million
- .ca – 2.3 million
DIGITAL IN AUSTRALIA (JUNE 2016)
http://www.slideshare.net/slideshow/embed_code/key/8zhiWv846KKpzt
Digital in Australia June 2016 from We Are Social Singapore
Percentage of grocery sales conducted online: (Toronto Star)
- U.K. – 15 percent
- France – 9 percent
- U.S. – 5 percent
- Canada – 2 percent
There are 8 billion connected audio video devices globally (MediaPost)
