Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to March 2017. (To see my previous quarterly roundups, click here.)
(Bringing you this quarterly roundup of stats is a lot of work. Kindly consider making a small donation or buying one of my books to support me. Thank you so much!)
Contents
- Amazon
- CloudFlare
- Paypal
- Quora
- Snapchat
- YouTube
- Mobile usage
- Video usage
- Consumer-brand relationship
- Miscellaneous social media & marketing stats
- Global Digital Statshot (Q2 2017)
- Infographics
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Amazon
17 percent of Millennials prefer Amazon to other online food retailers (MediaPost)
CloudFlare
6 percent of all websites use CloudFlare (W3 Techs)
Q1 2017 results: (Seeking Alpha and Seeking Alpha)
- 1.284 billion DAUs
- 2 billion MAUs (Facebook)
- 5 million businesses use Facebook advertising (1 million in emerging markets)
- Messenger: 1.2 billion MAUs
800 million people like something daily (Facebook)
750 million daily new friendships (Facebook)
Brands gain almost no engagement on Facebook, faring 10 to 12 times worse than media organizations (VentureBeat)
On Facebook, brands fare 10 to 12 times worse than media organizations
Half of SMBs with Facebook pages see positive ROI (Marketing Land)
Almost 6 in 10 of SMBs with pages spend less than an hour a week marketing on Facebook (Marketing Land)
Companies with fewer than 10,000 followers that post more than 60 times a month receive 60 percent fewer clicks per post than the companies that post 5 or fewer times a month (Socialbakers)
15 percent of daily searches are still new (Google)
Google changes its search algorithm 500–600 times a year (Moz)
Google Photos: 500 million monthly users and 1.2 billion photos and videos backed up daily (Google)
700 million users (Instagram)
375 million Direct Message users (VentureBeat)
250 million people use Instagram Stories daily (Marketing Land)
Engagement rates for brands and celebrities are 4 times higher than on Facebook (VentureBeat)
500 million members in 200 countries (LinkedIn)
10 million active jobs (LinkedIn)
9 million companies (LinkedIn)
34 percent of LinkedIn profiles are inaccurate (LendEDU)
55 percent of members lie about their skills (LendEDU)
Paypal
195 million MAUs (Marketing Land)
Quora
Infographic courtesy of Fullestop
Snapchat
150 million daily users (Josic)
You will find more statistics at Statista
Q1 2017 results: (Twitter and Seeking Alpha)
- 328 million MAUs
- 70 million MAUs in the U.S.
- 40 percent of DAUs visit the Explore page daily
- 100,000 advertisers
- 800 hours of live premium video in Q1 (45 million unique viewers)
25.1 million users in Japan (eMarketer)
175 million DAUs of WhatsApp Status (Seeking Alpha)
8 in 10 WhatsApp users are active daily (GlobalWebIndex)
8 in 10 WhatsApp users are active daily
Use of WhatsApp for news: (Reuters Institute for the Study of Journalism)
- Malaysia – 51 percent of social media users
- Brazil – 46 percent
- Spain – 32 percent
- Chile – 39 percent
- Singapore – 38 percent
- Hong Kong – 36 percent
- Globally – 15 percent
YouTube
1 billion hours of content are viewed daily (YouTube)
1 billion hours of content are viewed daily on YouTube
1.5 billion monthly logged-in users (Marketing Land)
Mobile usage
There are 5.2 billion mobile subscribers and 7.6 billion mobile subscriptions worldwide (Ericsson)
78 percent of the adult Internet population use a mobile device for social networking (GlobalWebIndex)
30 percent of mobile shoppers prefer video to discover new products (Seeking Alpha)
Millennials check their phone 150 times per day (Econsultancy)
88 percent of app users will abandon apps because of bugs and glitches (QualiTest Group)
50 of the world’s most popular newspaper websites take an average of 10.5 seconds to load on mobile devices (DeviceAtlas)
20 percent of mobile users contribute 80 percent of the advertising revenue for mobile apps (Soomla)
20% of mobile users contribute 80% of the advertising revenue for mobile apps
23 percent of users rely on messaging apps for the news (Reuters Institute for the Study of Journalism)
38 percent of Canadian consumers have conducted e-payments or money transfers via mobile (comScore)
Since 2015, the retail category has generated 16 billion page views across desktop and mobile in Canada (comScore)
87 percent of the total Canadian digital population visits a retail site monthly (comScore)
Video usage
63 percent of time spent on digital video content is on long-form video (over 20 minutes in length) (MediaPost)
Consumer-brand relationship
63 percent of consumers believe that brands should give back to society (Econsultancy)
50 percent of consumers would pay more for a brand that supports an important cause (Econsultancy)
88 percent of consumers are annoyed when brands mock their fans (Memphis Business Journal)
88% of consumers are annoyed when brands mock their fans
71 percent of consumers think political commentary from brands is annoying (Memphis Business Journal)
37 percent of consumers will change their mind about a brand if its ads appear next to objectionable content (CMO Council)
Miscellaneous social media & marketing stats
Top 10 Internet penetration rates: (Reuters Institute for the Study of Journalism)
- Netherlands – 96 percent
- Norway – 96 percent
- Sweden – 95 percent
- Ireland – 94 percent
- Japan – 94 percent
- Canada – 93 percent
- Australia – 92 percent
- Finland – 92 percent
- United Kingdom – 92 percent
- United States – 90 percent
Top 10 languages used on the web: (Internet World Stats)
- English – 952 million users
- Chinese – 763 million users
- Spanish – 293 million users
- Arabic – 173 million users
- Portuguese – 155 million users
- Malayan / Indonesian – 154 million users
- Japanese – 118 million users
- Russian – 104 million users
- French – 100 million users
- German – 84 million users
64 percent of online users trust traditional publishers for hard news. Only 9 percent trust social media (Outbrain)
29 percent of online shoppers start their search on Amazon (UPS)
Enter your tweets29 percent of online shoppers start their search on Amazon
More consumers trust content made by a familiar brand (77 percent) than content shared by friends on social media (67 percent) (Outbrain)
94 percent of digital consumers aged 16-64 have an account on at least one social media platform (GlobalWebIndex)
Social networking and messaging account for 1 in every 3 minutes spent online (GlobalWebIndex)
This year, 47 percent of the world’s population will use the internet monthly (eMarketer)
Average fraud across all ad networks is 15.17 percent (Tune)
7 in 10 users see pop-up ads as being intrusive or unacceptable (MarketingCharts)
Cart abandonment rates (Q1 2017): (SaleCycle)
- Global – 75.6 percent
- Mobile devices – 52.3 percent
- Finance – 83.5 percent
- Retail – 72.8 percent
- Fashion – 68.3 percent
- Travel – 81.7 percent
- Gaming – 64.2 percent
- Non-profit – 83.1 percent
You will find more statistics at Statista
https://www.slideshare.net/slideshow/global-digital-statshot-q2-2017/74885004
There are 6,900 languages spoken in the world (Statistic Brain)
Global Digital Statshot (Q2 2017)
http://www.slideshare.net/slideshow/embed_code/key/4q8mBcGMwASCJz
Global Digital Statshot Q2 2017 from We Are Social Singapore
Infographics
Courtesy of: Website Builder.org
Courtesy of: tracx
Content Marketing Statistics Infographic is provided by Point Visible
