Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to January 2015.
- Kickstarter
- MySpace
- Spotify
- Tsu
- Tumblr
- WordPress
- Mobile usage
- Video consumption
- Email marketing
- Websites & e-commerce
- Consumer-brand relationship
- Miscellaneous social media & marketing stats
24 hours on Facebook: 350 million photos uploaded and 1 billion video views (Facebook IQ)
65 percent of video views happen on mobile devices (Facebook IQ)
U.S.-based adults spend 20 percent of their mobile time on Facebook and Instagram (Facebook IQ)
76 percent of U.S.-based people discover videos on Facebook (Facebook IQ)
76 percent of U.S.-based people discover videos on Facebook
8 percent of CEOs have a Facebook account (CEO.com)
Every day, users spend a total of 39,757 years on Facebook (Go-Globe)
Canadian user base: (Forum Research)
- 6 in 10 adults
- 75 percent of users earn between $80,000 and $100,000
- 65 percent of users are located in Québec
- 65 percent of users are French speakers
- 70 percent of users are mothers of kids under 18
U.S. user base: (PewResearch Internet Project)
- 58 percent of the entire adult population
- 71 percent of online adults
- 7 in 10 users are active daily
- 31 percent of all seniors (ages 65 and older)
- 18 percent of users in the 13-64 age group click on promoted content weekly (eMarketer)
Organic reach by Facebook page size: (Cool-Tabs)
- 0-100 fans: 25.26 percent
- 100-1,000 fans: 16.20 percent
- 1,000-10,000 fans: 9.05 percent
- 10k-50k fans: 3.98 percent
- 50k-100k fans: 5 percent
- 100k-500k fans: 5.4 percent
- 500k-1 million fans: 4.83 percent
- 1 million+ fans: 4.23 percent
Category with the best organic reach: photography (20.4 percent) (Cool-Tabs)
Category with the worst organic reach: software (2.87 percent) (Cool-Tabs)
Categories with the highest engagement: pets (19.57 percent), fictional characters (18.48 percent), just for fun (15.97 percent), small businesses (15.66 percent), and photography (14.41 percent) (Cool-Tabs)
2.6 percent of CEOs of Fortune 500 companies have an Instagram account (CEO.com)
Instagram has the most active U.S. user base in the 18-34 bracket (27 percent) (MarketingCharts)
Instagram purge: (Quintly)
- Very popular profiles (more than 1 million followers) lost 18 percent of their followers
- Profiles with up to 1,000 followers lost 14 percent of their followers
- Regular accounts only lost between 1.9 and 4.4 percent of their followers
Canadian user base: (Forum Research)
- 16 percent of users
- 18 percent of users are female
- 18 percent of users earn between $80,000 and $100,000
- 22 percent of users live in the prairies
- 25 percent of users are mothers of children under 18
U.S. user base: (PewResearch Internet Project)
- 21 percent of the entire adult population
- Half of all users are active daily
- 53 percent of young adults ages 18-29
Kickstarter
22,252 projects successfully funded in 2014 (Kickstarter)
Most funded categories: music, films/videos, publishing, games, and art (Kickstarter)
$529 million pledged (Kickstarter)
Categories that received the highest amount of money: technology, design, games, and film/video (Kickstarter)
3.3 million backers (Kickstarter)
Most popular days for pledges: Wednesdays, Tuesdays, and Thursdays (Kickstarter)
40,000 posts published weekly (LinkedIn)
1 million posts to date (LinkedIn)
Canadian user base: (Forum Research)
- 3 in 10 adults
- 41 percent of users are in the 45-54 age group
- 37 percent of users are male
- 46 percent of users earn between $100,000 and $250,000
- 39 percent live in British Columbia
- 36 percent of users have children under the age of 18
U.S. user base: (PewResearch Internet Project)
- 23 percent of the entire adult population
- 13 percent of daily active users
- 50 percent of college graduates
MySpace
300 million monthly video views (The Wall Street Journal)
50.6 million monthly unique users in the U.S. (The Wall Street Journal)
Largest group: 17 to 25-year-olds, music and entertainment fans (The Wall Street Journal)
U.S. user base: (PewResearch Internet Project)
- 17 percent of users visit Pinterest daily
- 22 percent of the entire adult population
- 42 percent of online women
- 13 percent of online men
- 33 percent of users in the 13-64 age group click on promoted Pins weekly (eMarketer)
174 million monthly unique visitors (Reddit)
3.2 million members (Reddit)
6.175 billion monthly pageviews (Reddit)
8,193 subreddits (Reddit)
21.8+ million monthly votes (Reddit)
Spotify
60 million active users (Spotify)
15 million subscribers (Spotify)
Tsu
2 million users (ZDNet)
Average time spent daily on the site: 20 minutes (ZDNet)
Tumblr
420 million users (Marketing Pilgrim)
219 million blogs (Tumblr)
101 billion posts (Tumblr)
83.2 million daily posts (Tumblr)
U.S. traffic: 42 percent (Tumblr)
Average visit duration: 28 minutes (Marketing Pilgrim)
16 percent of people rely on Twitter for their morning news (Go-Globe)
Twitter has the most active U.S. user base in the 18-34 bracket (41 percent) (MarketingCharts)
Canadian user base: (Forum Research)
- 2.5 in 10 adults
- 27 percent of users are male
- 31 percent earn $80,000+
- 31 percent of users live in the prairies
U.S. user base: (PewResearch Internet Project)
- 23 percent of online adults
- 36 percent of users are active daily
- 20 percent of users in the 13-64 age group click on promoted Tweets weekly (eMarketer)
3 in 5 U.K-based Twitter mobile users watch TV while tweeting (Twitter)
Only 37 of the top 100 brands have separate Twitter profiles for customer support (SocialTimes)
Mobile mentions of brands have grown 7.6 times since 2012 (Socialbakers)
Find more statistics at Statista
700 million monthly active users (Facebook)
30 billion messages sent daily (Facebook)
Hundreds of millions of photos and videos shared daily (Statista)
WordPress
2014 stats: (WordPress.com)
- 18.3 million new blogs
- 555.7 million new posts
- 64,056 improvements and fixes
Mobile usage
In 2015, there will be 1.3 billion mobile workers around the world (Google for Work)
75 percent of workers are now mobile (Google)
66 percent of all emails are opened on a mobile device (Direct Marketing News)
Top complaints from U.S. consumers regarding mobile emails: high frequency (44 percent), irrelevancy (37 percent), and messages too small (32 percent) (Realtime Email)
93 percent of 33-38-year-olds saying open emails on mobile phones (Realtime Email)
21 percent of consumers 81 and over open emails on mobile phones (Realtime Email)
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Video consumption
9 in 10 consumers watch videos (Econsultancy)
Video viewers are 1.8 times more likely to buy products than non-viewers (Econsultancy)
Email marketing
Top unsubscribed subscriptions in 2014: StumbleUpon (51 percent), MoveOn.org (48 percent), Jetsetter (47 percent), Monster (44 percent), and SlideShare (44 percent) (Unroll.Me)
69 percent of users are subscribed to Amazon (Unroll.Me)
More than 60 percent of executives state that email marketing is their leading producer of ROI (Direct Marketing News)
Relevant emails drive 18 times more revenues than broadcast emails (Emma)
Automated emails get 119 percent higher click rates than broadcast emails (Emma)
Welcome emails have 4 times the open rate and 5 times the click-through rate of other mailings (Emma)
Almost 3 in 4 people expect a welcome email right when they subscribe (Emma)
U.S. companies send 1.47 million emails per month. They also have the largest subscriber databases (Marketing Land)
Websites & e-commerce
Mobile implementation errors cost websites 68 percent of organic search traffic (BrightEdge)
French and U.S.-based consumers visit an average of 3.5 and 2.3 sites (respectively) before making a purchase (Lithium)
Shoppers in the 18-44 age group search more sites than older shoppers (Lithium)
More than 6 in 10 consumers will only buy a product if it has received positive online reviews (Lithium)
Good online reviews are a prerequisite for purchases for 70 percent of Millennials (Lithium)
Family and friend recommendations matter the most to Germans (78 percent), British (69 percent), and U.S.-based (68 percent) consumers (Lithium)
There should be 19.5 million digital shoppers in Canada in 2018 (Statista)
Consumer-brand relationship
73 percent of consumers are likely to buy from a brand that responds on social media (HubSpot)
24 percent of consumers don’t expect a response from a brand when they complain directly (HubSpot)
23 percent of consumers expect a response from a brand within a day (HubSpot)
40 percent expect a response within a few hours (HubSpot)
Miscellaneous social media & marketing stats
81 percent of U.S.-based adults who use the Internet (PewResearch Internet Project)
68 percent of users “embellish, exaggerate or outright lie when documenting events on social media” (Daily Mail)
Latin American digital consumers spend an average of 7.75 hours daily online (GlobalWebIndex)
68 percent of CEOs have no social presence on any major network (CEO.com)
Users in the 15-29 age group spend at least two hours daily on social media (Go-Globe)
15 percent of U.S.-based adults don’t have social media accounts (MarketingCharts)
Google accounts for 93 percent of online and mobile web organic search traffic worldwide (eMarketer)
You will find more statistics at Statista
Category: Social Media Stats & News 4 Comments
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