Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to December 2014.
Contents
- Mobile usage
- Video consumption
- Ads
- Email marketing
- Websites & e-commerce
- Consumer-brand relationship
- Miscellaneous social media & marketing stats
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Largest age groups: 25-34 (29 percent), 16-24 (25 percent), and 35-44 (22 percent) (GlobalWebIndex)
38 percent of users in the 16-24 age group have un-followed a brand on Facebook in the last 30 days (GlobalWebIndex)
Top 100 brands on Facebook: (Simply Measured)
- 97 percent have a Facebook page
- More than 6 in 10 post at least five times a week
- Photos account for 62 percent of all brand posts and 77 percent of all engagement
- Status updates average 75-175 characters
- Restaurants have the highest average per-post engagement
Natively uploaded videos on Facebook make up 80 percent of all video interactions on the social network (Marketing Land)
Find more statistics at Statista
YouTube stats: (Socialbakers)
- 1 billion monthly active users
- 8 in 10 visitors are from outside the U.S.
- 6 billions hours of video watched monthly
College students and software developers are two of the biggest user groups on Google+ (PR-Public Relations)
16 percent of users in the 16-24 age group have un-followed a brand on Google+ in the last 30 days (GlobalWebIndex)
Google+ penetration rate around the world: 59 percent (GlobalWebIndex)
Lowest user base: Japan (17 percent) (GlobalWebIndex)
Penetration rate in Canada: 49 percent (GlobalWebIndex)
Penetration rate in the U.S.: 47 percent (GlobalWebIndex)
The most engaging posts on G+ include pictures and more than 100 characters of text (Webs)
300 million users (Instagram)
70 million photos and videos uploaded daily (Instagram)
User interactions on posts are 18 times higher than on Facebook (New York Times)
Average post engagement rate for top brands: 3.31 percent (Socialbakers)
30 percent of online 16-64 year olds have a LinkedIn account. 1 in 8 are monthly active users (GlobalWebIndex)
Largest age groups: 25-34 (32 percent), 16-24 (26 percent), and 35-44 (22 percent) (GlobalWebIndex)
LinkedIn has the second oldest user base among social networks (GlobalWebIndex)
Certification increases profile views sixfold (LinkedIn Official Blog)
6 in 10 users have clicked on an ad (PR-Public Relations)
Canada is the second-biggest Pinterest market after the U.S. (Techvibes)
13 percent of Canadians use Pinterest (Techvibes)
21 percent of U.S.-based adult Internet users are on Pinterest (Business Insider)
Pinterest users spend an average of $92.51 online (HubSpot)
75 percent of the fastest-growing private U.S. companies have Twitter accounts. 13 percent of them let interns manage their presence on the platform (Inc.)
Twitter penetration rate around the world: 50 percent (GlobalWebIndex)
Lowest user bases: Germany and Poland (19 percent) (GlobalWebIndex)
Penetration rate in Canada: 48 percent (GlobalWebIndex)
Penetration rate in the U.S.: 44 percent (GlobalWebIndex)
Including images in Tweets increases the likelihood of RTs and favorites by 68 and 74 percent respectively (Stone Temple Consulting)
36 percent of Tweets are RTd at least once (Stone Temple Consulting)
43 percent of Tweets are favorited at least once (Stone Temple Consulting)
Less than 1 percent of Tweets get a reply (Stone Temple Consulting)
Mobile usage
There will be 9.5 billion mobile subscriptions by 2020 (Econsultancy)
Smartphones account for 48 percent of all email opens in the U.S. (Movable Ink)
U.S.-based users open emails via their PCs in the mornings and tablets in the evenings (Movable Ink)
2 in 5 adult Internet users now network via a mobile device (GlobalWebIndex)
http://www.slideshare.net/slideshow/embed_code/42589079
We Are Social’s Digital Statshot 003 from We Are Social Singapore
Video consumption
U.S. Millennials spend a daily average of 35 minutes watching videos online (Statista)
U.S.-based users prefer watching videos between 9 p.m. and midnight (Statista)
In 2016, there will be 209.8 million online video viewers in the U.S. alone (Statista)
Ads
More than 56 percent of ads served on the Internet are never seen (Think with Google)
Bots account for 11 percent of display ad impressions and 23 percent of video ad impressions (ClickZ)
Email marketing
80 percent of companies personalize their emails (Econsultancy)
48 percent of companies state that email “is the only channel they truly personalise” (Econsultancy)
Only 39 percent of marketers personalize emails across desktop, tablets and smartphones (Econsultancy)
57 percent of marketers who use faster email technology report higher conversion rates (Econsultancy)
Websites & e-commerce
1 billion websites (Digital CRM)
Improving load times by one second could result in a 10-percent increase in sales (SocialTimes)
6 in 10 Christmas shoppers will abandon websites that take more than three seconds to load (SocialTimes)
More than 4 in 10 people will look at the design of a brand’s website to determine the credibility of that brand (NewsCred)
E-commerce will account for more than 23 percent of Christmas sales in the U.K. this year (Econsultancy)
People who shop both in person and online spend 66 percent more than those who only go to stores (HubSpot)
Consumer-brand relationship
Search engines (50 percent) and consumer review sites (44 percent) are the most important tools consumers use to research brands online (WebGlobalIndex)
Brand websites are still the main portal for online interactions (47 percent of Internet users) (WebGlobalIndex)
When following brands on social media, users expect knowledge sharing (30 percent), information on latest products and services (27 percent), and entertainment (24 percent) (WebGlobalIndex)
More than half of internet users would advocate a brand if they received some form of reward in return (WebGlobalIndex)
Top brand discovery sources: online press (43 percent of online users), recommendations (41 percent), search engines (37 percent), and consumer reviews (33 percent) (WebGlobalIndex)
85 percent of consumers are likely to shop from brands that offer highly personalized discounts (HubSpot)
More than 6 in 10 users are worried about the way companies use their personal data (GlobalWebIndex)
Miscellaneous social media & marketing stats
Scoop.it: 1.5 million users (Scoop.it)
85 percent of social media updates come from 29 percent of a company’s audience (Vision Critical)
Only 34 percent of marketers ask consumers what they want (PR-Public Relations)
Marketers who have prioritized blogging are 13 times more likely to enjoy positive ROI (HubSpot)
Almost 7 in 10 B2B buyers purchase goods online (Komarketing)
94 percent of B2B buyers conduct research before making purchase (Komarketing)
82 percent of marketers curate content (IMN Inc.)
By 2018, 3.6 billion people will access the internet at least once each month (eMarketer)
India will pass the U.S. as the second-largest Internet user population after 2016 (eMarketer)
Bots account for 56 percent of all online traffic (Incapsula)
Dark social media:
You will find more statistics at Statista
Created by Tech Spartan
