Social media in numbers (February 2015) - Social Media Slant

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to February 2015.

Contents

Canva

1.5 million users (Canva)

12 million images (Canva)

12.7+ million designs (Canva)

Facebook

Q4 2014 report: (Facebook)

1.39 billion monthly active users
890 million daily active users
1.19 billion mobile MAUs
745 million mobile DAUs
Asia: 449 million users (Vincos Blog)
Europe: 301 million users (Vincos Blog)
U.S. / Canada: 208 million users (Vincos Blog)
Active user base: 42 percent (GlobalWebIndex)

Facebook has the most members (81 percent) and active users (42 percent) of all major social networks (GlobalWebIndex)

4 in 10 users now browse Facebook passively (GlobalWebIndex)

Facebook drives 25 percent of the web’s traffic (Shareaholic)

85 percent of sharing activity happens on Facebook (ShareThis)

89 percent of B2B marketers use Facebook (Content Marketing Institute)

Find more statistics at Statista

Largest age groups in Canada: 16-34 (75 percent), 35-44 (68 percent), and 45-54 (63 percent) (eMarketer)

Average response rate by Facebook page: 45.4 percent (Quintly)

The Facebook algorithm prioritizes videos to make up 30 percent of News Feed (Socialbakers)

80 percent of the branded content posted on Facebook is ignored by users (MediaPost)

Google

71 percent of B2B marketers use Google+ (Content Marketing Institute)

74 percent of B2B marketers use YouTube (Content Marketing Institute)

Active user base on YouTube: 24 percent (GlobalWebIndex)

Active user base on Google+: 21 percent (GlobalWebIndex)

In 2014, Google disabled more than 524 million bad ads and banned more than 214,000 advertisers (Inside AdWords)

Google Drive: 240 million active users (Business Insider)

Instagram

Largest age groups in Canada: 18-34 (32 percent), 35-44 (19 percent), and 45-54 (11 percent) (eMarketer)

Top brands on Instagram in Q4 2014: (Simply Measured)

More than 8 in 10 of top brands have accounts
The number of brands with more than 100,000 followers has more than tripled since Q3 2012
Photos made up 93 percent of total engagement
69 percent of comments posted in the first 48 hours
Posts mentioning an account trigger 37 percent more engagement
Posts tagged with a location receive 50 percent more engagement

24 percent of B2B marketers use Instagram (Content Marketing Institute)

Q4 2014 report: (LinkedIn)

75% of new sign-ups from outside the U.S.
347 million members
8 million members in China
93 million monthly unique visits (49 percent of traffic is mobile only)
3 million active job listings
1 million long-form posts
SlideShare: 70 million monthly unique visitors and 17 million presentations and videos

30 percent of Canadians are on LinkedIn (Social Times)

Largest age groups in Canada: 45-54 (41 percent), 35-44 (37 percent), and 55-64 (31 percent) (eMarketer)

94 percent of B2B marketers in North America use LinkedIn. It’s also their most effective channel for content distribution (eMarketer)

Fastest-growing platform in 2014 (97 percent increase in active user base) (GlobalWebIndex)

Pinterest drives 5 percent of the web’s traffic (Shareaholic)

36 percent of B2B marketers use Pinterest (Content Marketing Institute)

Tumblr

Second fastest-growing platform in 2014 (95 percent increase in active user base) (GlobalWebIndex)

460 million registered accounts (Forbes)

Twitter

Q4 2014 report: (Twitter)

182 billion Timeline views
47 million new members in 2014
288 million monthly active users
500 million monthly unique logged-out visitors
80 percent of traffic is mobile only
6,000 Tweets per minute

Active user base: 22 percent (GlobalWebIndex)

Largest age groups in Canada: 18-34 (36 percent), 35-44 (31 percent), and 45-54 (23 percent) (eMarketer)

1 in 3 adult Internet users visits Twitter without logging in to their account (SocialTimes)

Twitter drives .82 percent of the web’s traffic (Shareaholic)

Brands addressed 27 percent of questions from customers during Q4 2014 (Socialbakers)

88 percent of B2B marketers in North America use LinkedIn (eMarketer)

Top countries for response rate: (Socialbakers)

Germany – 45.9 percent (response time: 8 hours 45 minutes)
U.K. – 41.3 percent (RT: 7 hours 12 minutes)
Indonesia – 35.6 percent (RT: 7 hours 50 minutes)
Brazil – 33.4 percent (RT: 12 hours 12 minutes)
France – 28.7 percent (RT: 7 hours 37 minutes)

Fastest responding industries: (Socialbakers)

Gambling – 4 hours 30 minutes (response rate: 33 percent)
Telecom – 4 hours 58 minutes (RR: 42.6 percent)
Airlines – 5 hours 43 minutes (RR: 43.4 percent)
Finance – 7 hours 26 minutes (RR: 37.2 percent)
Services – 8 hours 03 minutes (RR: 38.9 percent)

User base predictions by country:

Canada – 8.5 million users by 2018 (SocialTimes)
Japan – 26 million users in 2015 and 30.1 million by 2018 (SocialTimes)
India – 22.2 million users in 2015 and 39.5 million by 2018 (SocialTimes)

Penetration rates: 16.9 percent in Canada and 16.4 percent in the U.S. (SocialTimes)

32.8 percent of all Twitter users are in the Asia Pacific region (Go Globe)

Yelp

Q4 2014 report: (Yelp)

135 million unique monthly visitors
72 million of mobile visits
93,700 active local business accounts
December 2014: 350,000 transactions through the Yelp Platform, which has more than 60,000 businesses

Mobile usage

More than 6 in 10 SMBs now have a mobile-friendly website (BrightLocal)

Fastest-growing apps in 2014: Snapchat (57 percent), Facebook Messenger (50 percent), Pinterest (43 percent), Instagram (43 percent), Line (34 percent), and WhatsApp (34 percent) (GlobalWebIndex)

More than 80 percent of Millennials own a smartphone. They spend 2.87 hours online every day (Dazeinfo)

74.9 percent of U.S.-based mobile subscribers own smartphones (Marketing Land)

There will be more than 1 billion tablet users worldwide this year (eMarketer)

By 2018, 20 percent of the world population will use tablets regularly (eMarketer)

Mobile sharing represents 20 percent of total activity within mobile devices (ShareThis)

Mobile browsing and sharing activity on mobile make up 66 percent of users’ total activity (ShareThis)

70 percent of all online advertising will be delivered on a mobile device by 2019 (Street Fight)

Video consumption

http://www.slideshare.net/slideshow/embed_code/43552888

The Top 15 Video Marketing Statistics for 2015 from Adelie Studios

Email marketing

7 in 10 consumers still prefer receiving emails from companies (MarketingSherpa)

Websites & e-commerce

More than 9 in 10 consumers consider reviews valuable when they contain personal stories (Social Media Link)

Only 11 percent of consumers are swayed to purchase by a celebrity review (Social Media Link)

Consumer-brand relationship

Preferred channels for customer service: phone (33.5 percent), email (32.5 percent), live chat services on websites (21.3 percent), in person (10.4 percent), and social media (2 percent) (M2Talk)

Preferred channels of communication for U.S.-based consumers: emails, postal mail, television ads, print media, and social media (MarketingSherpa)

71 percent of customers say that valuing their time is the most important thing a company can do to provide good service (Sprinklr)

Miscellaneous social media & marketing stats

MailChimp has 7 million users (MailChimp)

Americans listen to more than 21 million hours of podcasts daily (Edison Research)

18 percent of Internet users have visited YouTube, Facebook, Twitter, and Google+ during the last month (GlobalWebIndex)

9 in 10 Facebook visitors are also monthly YouTube users (GlobalWebIndex)

User interest in social networks based on age groups: (GlobalWebIndex)

16-24 year olds want to follow celebrities and find entertaining content. They also have a fear of missing out on things.
25-34 year olds want to share their lives, network, and promote their work
35-44 year olds are into networking, self-promotion, and news and trends
45-64 year olds want to stay in touch with friends and network with like-minded users.

People spent 6.15 hours on the Internet daily in 2014 (GlobalWebIndex)

People spent 1.72 hours on social networks and 0.81 hour on micro-blogs daily in 2014 (GlobalWebIndex)

Internet users have an average of 5.54 social media accounts and are active on 2.82 networks (GlobalWebIndex)

Most engaged age groups: 25-34 year olds (active on 4.2 networks), 16-24 year olds (active on 3.9 networks), and 35-44 year olds (active on 3.4 networks) (GlobalWebIndex)

Germany has 40 million social media users (eMarketer)

70 percent of Small and Medium-Sized Businesses invest less than $500 per month on Internet marketing (BrightLocal)

64 percent of SMBs don’t outsource Internet marketing (BrightLocal)

39 percent of B2B small-business marketers have a documented content marketing strategy (Content Marketing Institute)

B2B small-business marketers use an average of 12 content marketing tactics: (Content Marketing Institute)

social media content (93 percent)
blogs (87 percent)
eNewsletters (83 percent)
articles on websites (79 percent)
case studies (76 percent)
videos (74 percent)
in-person events (73 percent)
photos (68 percent)
online presentations (65 percent)
white papers (64 percent)
infographics (60 percent)
webinars (59 percent)

Social media usage in Asia Pacific: (Go Globe)

Social networking penetration: 25 percent
Penetration rate by country: Taiwan (64 percent), Hong Kong (61 percent), Singapore (59 percent), Australia (57 percent), New Zealand (57 percent), Malaysia (53 percent), China (46 percent), Maldives (44 percent), Thailand (36 percent), Philippines (32 percent)
52.2 percent of all social media users in the world
97.3 percent of active users use mobile devices