Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to March 2015.
Contents
- Etsy
- Kickstarter
- LINE
- Meerkat
- Snapchat
- Soundcloud
- Tumblr
- WordPress
- Mobile usage
- Video consumption
- Email marketing
- Consumer-brand relationship
- Miscellaneous social media & marketing stats
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ETSY
54 million members (VentureBeat)
1.4 million active sellers (VentureBeat)
19.8 million active buyers (VentureBeat)
Global male / female user ratio: 53 / 47 percent (Infegy)
42 percent of of Facebook users are active (GlobalWebindex)
48.9 percent of the U.S. population are monthly active Facebook users (Statista)
79 percent of Canadian Internet users have a Facebook account (eMarketer)
Global positive / negative sentiment ratio: 63 / 31 percent (Infegy)
13.8 million users in Australia (socialmedianews.com.au)
2 million active advertisers (Facebook)
Average organic reach by format: (Socialbakers)
- Videos – 8.7 percent
- Text – 5.8 percent
- Links – 5.3 percent
- Photos – 3.7 percent
Average fan reach by format: (Socialbakers)
- Videos – 5.7 percent
- Text – 4.8 percent
- Links – 3.8 percent
- Photos – 2.3 percent
27 percent of videos and 17 percent of photos are promoted (Socialbakers)
Google+:
- 60,000 monthly active users in Australia (socialmedianews.com.au)
- 21 percent of users are active (GlobalWebindex)
Global positive / negative sentiment ratio: 69 / 26 percent (Infegy)
YouTube: (Infegy)
- Global male / female user ratio: 65 / 35 percent
- Global positive / negative sentiment ratio: 70 / 26 percent
- 24 percent of users are active (GlobalWebindex)
Demographics:
- Australia: 4 million monthly active users (socialmedianews.com.au)
- U.S.: 64.2 million monthly users (eMarketer), 24.2 percent are active (Statista), 26.2 percent are in the 25-to-34 age group (eMarketer)
- Canada: 24 percent of Internet users (eMarketer)
- 72 percent of Instagram users are in the 18-44 age group (Seeking Alpha)
KICKSTARTER
8.2 million pledgers (Kickstarter)
2,4 million people have backed at least two projects (Kickstarter)
80,877 successfully funded projects (Kickstarter)
127,904 unsuccessfully funded projects (Kickstarter)
$1.6 billion pledged (Kickstarter)
LINE
560 million registered users worldwide (Business Insider)
25 million users in the U.S. (Business Insider)
1.7 million new users every day (Business Insider)
13 billion messages sent daily (Business Insider)
55.8 percent of branded messages are read (Business Insider)
31.6 percent of coupons sent over the app are redeemed (Business Insider)
3.3 million users in Australia (socialmedianews.com.au)
18 percent of Canadian Internet users are on LinkedIn (eMarketer)
13 percent of users are active (GlobalWebindex)
MEERKAT
120,000 users (The Wall Street Journal)
91,776 videos streamed (Simply Measured)
Meerkat links are tweeted 14,000 times a day (Simply Measured)
Meerkat streams are viewed 60,000 times per day (Simply Measured)
50.5 million unique monthly U.S. visits as of January 2015 (Statista)
14.6 percent of the U.S. population are active (Statista)
30 percent of users are located outside the U.S. (eMarketer)
350,000 users in Australia (socialmedianews.com.au)
In Canada, 25 percent of female Internet users and 12 percent of male Internet users are on Pinterest (eMarketer)
Pinterest should have 47.1 million U.S.-based users in 2015 (and 59.3 million by 2019) (eMarketer)
SNAPCHAT
14 percent of teenagers around the world use the app monthly (GlobalWebIndex)
30 percent of teenagers in the U.S. (GlobalWebIndex)
37 percent of UK and 35 percent of Irish teenagers are Snapchatters (GlobalWebIndex)
SOUNDCLOUD
Global male / female user ratio: 69 / 31 percent (Infegy)
TUMBLR
Global male / female user ratio: 47 / 46 percent (Infegy)
13 percent of Canadian Internet users are on Tumblr (eMarketer)
6.2 percent of the U.S. population are active Tumblr users (Statista)
Global positive / negative sentiment ratio: 63 / 31 percent (Infegy)
Global male / female user ratio: 52 / 48 percent (Infegy)
22 percent of active users (GlobalWebindex)
Global positive / negative sentiment ratio: 62 / 33 percent (Infegy)
2.7 million active users in Australia (socialmedianews.com.au)
16.5 percent of the U.S. population are active Twitter users (Statista)
In Canada, 33 percent of male Internet users and 23 percent of female Internet users are on Twitter (eMarketer)
A quarter of adult Twitter users are interested in celebrity news and gossip, and have tweeted to and retweeted a celebrity (GlobalWebIndex)
WORDPRESS
WordPress powers 23 percent of the Internet (WordPress.com)
50,000 new sites added every day (WordPress.com)
http://wpengine.com/wordpress-stats
Via wpengine.com – Having trouble viewing this? Click here.
MOBILE USAGE
Monthly global mobile data traffic is at 2.5 exabytes. It should reach 24.3 exabytes in 2019 (eMarketer)
Monthly global mobile data traffic is at 2.5 exabytes. It should reach 24.3 exabytes in 2019
Mobile video generates half of all mobile data traffic, which is expected to be as high as 51.8 exabytes this year (eMarketer)
Teenagers spend 3 hours daily on the mobile web (GlobalWebIndex)
78 percent of teens own a smartphone (GlobalWebIndex)
34 percent of teenagers own a tablet (GlobalWebIndex)
74 percent of mobile consumers use a search engine in their shopping process (Google Webmasters)
50 percent of consumers have used apps in the past six months to shop, research products, watch a video, complete banking transactions, or engage in social media (CA Technologies)
7 in 10 consumers will abandon an app (and its brand) if it takes more than 6 seconds to load (Social Times)
7 in 10 consumers will abandon an app (and its brand) if it takes more than 6 seconds to load
App features that drive brand loyalty: ease of use (79 percent), security (69 percent), and recommendations by social network (26 percent) (Social Times)
60 percent of U.S. adults conduct product search on mobile devices before local purchases (Local Search Association)
Mobile users conduct at least 10 searches per week on at least two devices from multiple locations (Local Search Association)
90 percent of all users have used their devices while shopping (Local Search Association)
70 percent of heavy mobile users who view mobile ads make a purchase, mostly within 72 hours (Local Search Association)
VIDEO CONSUMPTION
22 percent of Millennials watch branded videos (GlobalWebIndex)
Many Millennials want branded videos to educate (31 percent) and entertain (26 percent) them. They are also looking for information about products (23 percent), personal service (15 percent), and interesting real-life experiences (15 percent) (GlobalWebIndex)
EMAIL MARKETING
Infographic courtesy of Prestige Marketing
CONSUMER-BRAND RELATIONSHIP
8 in 10 customers expect a response to their social media queries within 24 hours (Brandwatch)
8 in 10 customers expect a response to their social media queries within 24 hours
Half expect a response within two hours (Brandwatch)
11.2 percent of retail brands respond to questions within one hour (Brandwatch)
83 percent of consumers are likely to shop more online if they are offered free shopping (Walker Sands)
More than 9 in 10 consumers prefer reviews that contain personal stories (Social Media Link)
77 percent of consumers are impacted by close friends and family for purchases (Social Media Link)
88 percent of consumers trust reviews from friends and family who have received free products in exchange for them (Social Media Link)
53 percent of consumers use Facebook, retailer / brand websites to discover new brands and services (Social Media Link)
Blogs (44 percent), Pinterest (42 percent), and Instagram (38 percent) are other strong platforms for product discovery (Social Media Link)
After purchases, consumers mainly go to Facebook (54 percent) and Instagram (39 percent) to share (Social Media Link)
37 percent of consumers will not support a company based on its reputation (Nielsen)
37 percent of consumers will not support a company based on its reputation
MISCELLANEOUS SOCIAL MEDIA & MARKETING STATS
There are 288 million domain name registrations around the world (Verisign)
16.9 million domain names were registered in 2014 (Verisign)
Of the 23 million small businesses in the U.S., only half have websites (Small Business Trends)
7 in 10 Internet users are active on social media (GlobalWebIndex)
40 percent of Internet users connect to social media via apps (GlobalWebIndex)
Internet users spend an average of 2 hours on social networks (GlobalWebIndex)
South Africa: (Econsultancy)
- 24.9 million Internet users
- Internet penetration rate: 47 percent
- Total mobile subscriptions: 75.9 million
- Unique mobile Internet users: 24.4 million
There are 180.3 million social network users in the U.S. (Statista)
Humor in content marketing influences the sharing habits of 70 percent of Millennials (NewsCred)
More than 4 in 10 Millennials will not read long-form content (NewsCred)
Canadian adults spend 54 minutes weekly streaming online radio on their desktops (eMarketer)
46 million people in the U.S. listen to at least one podcast every month (Edison Research)
96 percent of 13-24 year olds watch online videos (Defy Media)
Every week, 13-24 year olds watch an average of 11.3 hours of online video (Defy Media)
60 percent of 13-24 year olds would buy a brand recommended by a YouTuber (Defy Media)
Spotify has 1.5 million users in Canada (eMarketer)
1 in 3 US-based B2B and B2C marketers still don’t know which social platform has the biggest impact on their bottom line (eMarketer)
1 in 3 US-based B2B and B2C marketers still don’t know which social platform has the biggest impact…
Only 17 percent of B2B marketers and 27 percent of B2C marketers can prove any form of ROI (eMarketer)
In February 2015, Google took 74.9 percent of U.S. search referrals. Bing reached 12.5 percent, and Yahoo 10.7 percent (StatCounter)
27 percent of all web traffic comes from search engines and other good bots (Econsultancy)
http://www.slideshare.net/slideshow/embed_code/45682987
Digital, Social & Mobile in APAC in 2015 from We Are Social Singapore
