Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to June 2015.
(Bringing you this quarterly roundup of stats is a lot of work. Kindly consider making a small donation or buying one of my books to support me. Thank you so much!)
Contents
- Bitly
- Canva
- Snapchat
- Tumblr
- WordPress
- Yahoo
- Mobile usage
- Video consumption
- Consumer-brand relationship
- Miscellaneous social media & marketing stats
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Bitly
800 million monthly shortened links (Bitly)
10 billion monthly clicks (Bitly)
2 billion unique visitors (Bitly)
Canva
2 million users (Canva)
16 million designs (Canva)
One design created every second (Canva)
20 million uploaded photos (Canva)
Q1 2015 stats: (Facebook)
- 936 million daily active users (DAU)
- 1.44 billion monthly active users (MAU)
- 798 million mobile DAUs
- 1.25 billion mobile MAUs
- 1 billion daily mobile searches (Seeking Alpha)
- 4 billion daily video views, 75 percent of which occur on mobile devices (SocialTimes)
- 80,000 videos embedded on third-party websites (SocialTimes)
- 45 billion messages sent daily from all Facebook apps
- WhatsApp: 800 million MAUs (Facebook)
- Messenger app: 700 million monthly active users (Re/Code)
- 300 million Groups app users (Facebook)
Facebook has 9.4 million Netherland-based users. 6.6 million use the platform daily (eMarketer)
Facebook demographics in India: (SoravJain.com)
- 126 million users
- 3.06 percent of small business owners
- Male / female ratio: 76 / 24 percent
- 13-18 age group: 19 percent
- 19-24 age group: 39.5 percent
- 25-35 age group: 30 percent
- 36-45 age group: 7.3 percent
- 46-65: 4.1 percent
Australian user base: (Margin Media)
- 14 million users
- Penetration rate: 60.53 percent
- Largest age group: 25-34 years old (26.3 percent)
40 million active small business Pages (Facebook)
200 million Americans access Facebook every month (comScore)
Main age groups of U.S. users: (comScore)
- 25-34 – 22 percent
- 35-44 – 19 percent
- 45-54 – 18 percent
Global active user base demographics: (GlobalWebIndex)
- 42 percent of online adults
- Male / female ratio: 53 / 47 percent
- 16-24 age group: 15 percent
- 25-34 age group: 28 percent
- 35-44 age group: 22 percent
- 45-54 age group: 16 percent
- 55-64 age group: 9 percent
- Top income earners: 22 percent
- Middle-income earners: 35 percent
- Low-income earners: 17 percent
The Facebook average user is now active on 4.15 social networks (GlobalWebIndex)
Facebook users in the 25-34 age group are members of 6.40 networks and use 3.36 of them (GlobalWebIndex)
Facebook videos reach 85 percent of their total views in the first week after launch (Marketing Land)
Brands now respond to 74 percent of consumer questions on Facebook (Socialbakers)
25 percent of videos played and 15.7 percent of impressions on Facebook take place on Fridays (CMO)
More than 6 in 10 brand pages that allow people to post don’t respond to queries (Locowise)
More than 6 in 10 brand pages that allow people to post don’t respond to queries
Top 3 age groups of U.S. Google+ users: (comScore)
- 25-34 – 25 percent
- 35-44 – 22 percent
- 45-54 – 18 percent
Google+: 1.3 million daily Netherland-based users (eMarketer)
Find more statistics at Statista
Google Search users just spend 1.17 seconds viewing each listing (Mediative)
99 percent of clicks happen on the first page of search results (Mediative)
99 percent of clicks happen on the first page of search results
CLICK TO TWEET238 million Americans access Google sites every month (comScore)YouTube had 159.5 million U.S.-based desktop viewers in December 2014 (comScore)North Americans have watched more than 100 million hours of how-to content on YouTube do far this year (Think with Google)
The average viewability of video ads on YouTube is 91 percent (Think with Google)
More than half of YouTube views are on mobile (Think with Google)
1 million YouTube channels feature product reviews (Think with Google)
46 percent of Google video ads served outside of YouTube are not seen (Think with Google)
900 million Gmail users (TechCrunch)
75 percent of Gmail users access their accounts from mobile devices (TechCrunch)
200 million DAUs (Seeking Alpha)
5 million Australian users (Margin Media)
Average time spent on Instagram daily: 21 minutes (Seeking Alpha)
93.78 percent of users posts are images (Quintly)
810 images shared every second (ClickThrough)
Photos trigger higher engagement than videos (1.03 vs. 0.79 percent) (Marketing Land)
69 percent of all comments on brand posts happen during the first 48 hours (Simply Measured)
The average brand post gets half of its comments within the first 10 hours (Simply Measured)
The average brand post gets 50% of its comments within the first 10 hours on Instagram
Interaction rate in Q1 2015: 4.8 percent (Quintly)
Average engagement rate by number of characters in descriptions: (Socialbakers)
- 0 character – 2.5 percent
- 1-19 character(s) – 2.8 percent
- 20-49 characters – 3.1 percent
- 50-99 characters – 2.9 percent
- 100-199 characters – 2.7 percent
- 200-499 characters – 2.7 percent
- 500+ characters – 2.2 percent
Top 3 age groups of U.S. users: (comScore)
- 25-34 – 26 percent
- 18-24 – 23 percent
- 35-44 – 19 percent
http://www.slideshare.net/slideshow/embed_code/key/26FOlI4ZG7R0IA
Instagram Study quintly from quintly
3.5 million Australian users (Margin Media)
Q1 2015 stats: (LinkedIn)
- 364 million members
- 97 million monthly unique visitors
- 75% of new signups from outside the U.S.
- Mobile traffic represents more than half of all traffic to the platform
- 3.5 million active job listings
- 130,000 posts published every week (LinkedIn)
- 3 million posts published to date (LinkedIn)
- 230 million long-form post publishers (LinkedIn)
Top 3 age groups of U.S. users: (comScore)
- 35-44 – 22 percent
- 25-34 – 21 percent
- 45-54 – 18 percent
Active user base by age groups: (Visualistan)
- 16-24 – 24 percent
- 25-34 – 32 percent
- 35-44 – 22 percent
- 45-54 – 15 percent
- 55-64 – 7 percent
Users spend 9.8 minutes per day on LinkedIn (Sprout Socia)
8 in 10 B2B marketers use Linkedin as the leading platform for product launches (eMarketer)
Best posting times: Tuesdays, Wednesdays, and Thursdays during business hours (Sprout Social)
Images result in a 98-percent higher comment rate (Sprout Social)
Images result in a 98-percent higher comment rate on #LinkedIn
Links to YouTube videos that play directly in the LinkedIn feed have a 75-percent higher share rate (Sprout Social)
Fastest growing social network in 2014 (97 percent growth) (GlobalWebIndex)
1.6 million of Netherland-based users (eMarketer)
330,000 Australian users (Margin Media)
50 billion pins (Marketing Land)
14 million articles pinned daily (Marketing Land)
2 million users pin products every day (Shopify)
1 billion boards (Marketing Land)
Active female / male user ratio: 80 / 20 percent (ShareThis)
80 percent of traffic is mobile (Marketing Land)
72 percent of pins come from smartphones (ShareThis)
56 percent of top brands have created Pinterest boards (Social Media Examiner)
Age groups: (ShareThis)
- 18-25 – 7 percent
- 26-35 – 21 percent
- 36-45 – 22 percent
- 46-54 – 24 percent
- 55+ – 26 percent
Top categories that generate more sharing activities than other channels: (ShareThis)
- Home & garden – 480 percent
- Beauty & fitness – 190 percent
- Food & drink – 185 percent
- Shopping – 89 percent
Top 3 age groups of U.S. users: (comScore)
- 25-34 – 26 percent
- 35-44 – 21 percent
- 45-54 – 17 percent
Brands and business websites pin 2/3 of all content on Pinterest (AdExchanger)
Consumers pin branded content 1.5 times more frequently than branded content on the social web (Networked Insights)
96 percent of active users use Pinterest to research and gather information (Millward Brown)
93 percent of active members use Pinterest to plan for purchases (Millward Brown)
87 percent of active users have purchased something because of Pinterest (Millward Brown)
Pinterest users spend an average of $50 per order (Shopify)
Pinterest users spend an average of $50 per order
Snapchat
100 million daily users (VentureBeat)
65 percent of users contribute snaps and stories (VentureBeat)
8,796 photos shared every second (SocialTimes)
Top 3 age groups of U.S. users: (comScore)
- 18-24 – 45 percent
- 25-34 – 26 percent
- 35-44 – 13 percent
84 percent of Snapchat users are under 35 years old (GlobalWebIndex)
60 percent of U.S.-based smartphone users in the 13-34 age bracket are active on Snapchat. They also view 2 billion videos per day (Bloomberg)
Teens are about 3.5 times more likely to use Snapchat than the average internet user (GlobalWebIndex)
72 percent of Snapchat users also use the Facebook Messenger app (SocialTimes)
More than half of Snapchatters also use WhatsApp (SocialTimes)
Tumblr
Second fastest growing social network in 2014 (94 percent growth) (GlobalWebIndex)
460 million monthly visitors (Yahoo)
4.5 million Australian users (Margin Media)
Top 3 age groups of U.S. users: (comScore)
- 18-24 – 28 percent
- 25-34 – 25 percent
- 35-44 – 18 percent
70 percent of the Tumblr audience are between 16 and 34 years of age (GlobalWebIndex)
Q1 2015 stats: (Twitter)
- 308 million monthly active users (MAUs)
- 65 million MAUs in the U.S.
- 6 million users access the site via SMS only in emerging markets
- Mobile traffic makes up 80% of all monthly active usage
- 1 million signups to Periscope within the first ten days of launch
2.79 million Australian users (Margin Media)
23.9 million monthly active users in Japan (eMarketer)
User base by region: (Hubspot)
- Asia Pacific – 33 percent
- North America – 24 percent
- Western Europe – 17 percent
- Latin America – 12 percent
- Central and Eastern Europe – 7 percent
- Middle East and Africa – 7 percent
Age groups: (Hubspot)
- Under 18 – 16 percent
- 18-29 – 37 percent
- 30-49 – 25 percent
- 50-64 – 12 percent
- 65+ – 10 percent
Top 3 age groups in the U.S. users: (comScore)
- 25-34 – 22 percent
- 35-44 – 21 percent
- 18-24 – 19 percent
Twitter active users make up 21 percent of the global Internet population (GlobalWebIndex)
135,000 people sign up for Twitter every day (Simply Measured)
58 percent of users have empty bios (Simply Measured)
A typical Twitter bios has 20 characters (Simply Measured)
3.8 percent and 1.9 percent of bios mention another handle and a hashtag respectively (Simply Measured)
Almost 10 percent of all content on Twitter is spam (Fast Company)
Almost 10 percent of all content on Twitter is spam
During Q1 2015, brands answered only 30 percent of user questions on Twitter (Socialbakers)
Fastest responsive industries in Q1 2015: (Socialbakers)
- Gambling – 4 hours 4 minutes (35.8 percent response rate)
- Telecom – 5 hours 33 minutes (46.6 percent RR)
- Airlines – 7 hours 27 minutes (45.4 percent RR)
- Services – 7 hours 32 minutes (39.9 percent RR)
- E-commerce – 7 hours 56 minutes (21.9 pecent RR)
82 percent of Twitter users watch video content on Twitter (Twitter)
90 percent of Twitter video views are on mobile (Twitter)
Native videos trigger 2.5 times more replies, 2.8 times more RTs, and 1.9 times more favoriting than third-party videos (Twitter)
Video content users like the most: breaking news (64%), clips from live sports shows (54%), and clips from TV shows (50%) (Twitter)
WordPress
78.8 percent of SMBs use WordPress (CodeGuard)
51 percent of SMB sites aren’t optimized for mobile (CodeGuard)
Yahoo
1 billion monthly active users (Yahoo)
575 million mobile active users (Yahoo)
216 million Americans access Yahoo! sites every month (comScore)
Mobile usage
A third of online adults now buy products via mobile (GlobalWebIndex)
9 in 10 mobile shoppers use multi-devices (GlobalWebIndex)
More than half of Chinese Internet users shop online using a mobile (GlobalWebIndex)
Percentage of app / social network users who buy products via their phones: (GlobalWebIndex)
- WeChat – 67 percent
- Snapchat – 52 percent
- Facebook Messenger – 47 percent
- Instagram – 45 percent
- Google+ – 45 percent
- WhatsApp – 45 percent
- Pinterest – 43 percent
- Twitter – 43 percent
- Facebook – 36 percent
By 2019, mobile ad spending in the U.S. will account for 72 percent of all digital ad spending (eMarketer)
Mobile devices drive 59 percent of all shopping behavior in the U.S. (MediaPost)
Mobile devices drive 59% of all shopping behavior in the U.S.
Mobile makes up 34 percent of all online transactions around the world (MediaPost)
Mobile search now accounts for 29 percent of all search activity in the U.S. (comScore)
Mobile shoppers spend 66 percent more than non-mobile shoppers (Econsultancy)
Mobile search in Canada: (Think with Google)
- 50 percent happen during working hours (9 a.m. – 6 p.m.)
- 80 percent with nearby computers
- 79 percent are driven by speed, convenience, or urgency
- 77 percent lead to action
- 37 percent lead to conversions (store / website visit, call, purchase, download)
- 75 percent of conversions occur within an hour of initial searches
- Most important features and functionalities of mobile site design: homepage / site navigation (83 percent), form entry (78 percent), site search (75 percent), and usability / form factor (69 percent)
64 percent of Americans now own a smartphone (Pew Research Center)
93 percent of teenagers in the US have mobile access to the internet (Statista)
Mobile video ads trigger 5 times more engagement than standard banners (Marketing Land)
Since the announcement of Google’s mobile-friendly update, 4.7 percent more websites have been optimized (Marketing Land)
Average time spent online daily by age group: (GlobalWebIndex)
- 16-24 – 3.21 hours
- 25-34 – 2.6 hours
- 35-44 – 1.76 hours
- 45-54 – 1 hour
- 55-64 – 0.57 hour
9 in 10 smartphone owners turn to their phones to complete a given task (Think with Google)
93 percent of people who use a mobile device for research go on to make a purchase (Think with Google)
In stores, 82 percent of smartphone users use their devices to make a product decision (Think with Google)
98 percent of Millennials watch video content daily from smartphones (Think with Google)
Only 0.2 percent of people use mobile sharing buttons (Moovweb)
Only 0.2 percent of people use mobile sharing buttons
Users expect mobile apps to load within 3 seconds or less (Dynatrace)
Video consumption
Viewing videos increase the likelihood of purchase 1.6 times (Invodo)
Views of product review videos have grown 50 percent since April 2014 (Think with Google)
Monthly video consumption in the U.S.: (Nielsen)
- From smartphone – 122 million people
- On the Internet – 146 million people
- From app/web – 164 million people
200 million U.S. viewers watch online videos on desktop monthly (comScore)
30 percent of Millennials have bought a product after watching a how-to video (Think with Google)
The average viewability of video ads across the web is 54 percent (minus YouTube) (Think with Google)
Canadians spend more than 40 percent of their time online watching video (B2B News Network)
Online video reaches three-quarters of Canadians (B2B News Network)
Consumer-brand relationship
36 percent of Millennials share digital content to receive a coupon, discount, or promotion (eMarketer)
Only 2 percent of customers choose social media as their preferred method to contact customer support (Locowise)
33 percent of consumers are unhappy with social customer support (Locowise)
25 percent of social media users in the UK have used platforms to complain within the last three months (The Guardian)
66 percent of consumers who had a bad experience will stop recommending a brand (Econsultancy)
30 percent of consumers who had a bad experience will start looking at competition (Econsultancy)
30 percent of consumers who had a bad experience will start looking at competition
68 percent of Canadians prefer email to stay in touch with brands (Constant Contact)
Canadians spent an average of 1.2 hours daily in their email inboxes (Constant Contact)
Miscellaneous social media & marketing stats
There are 30,000 trillion URLs on the web (Search Engine Roundtable)
Filtered photos are 21 percent more likely to be viewed and 45 percent more likely to receive comments (Yahoo!)
Flipboard has 15 milion magazines (Flipboard)
Tsu has 3.5 million users (SocialTimes)
Medium has 650,000 users (Buffer)
Trello has 8 million users (VentureBeat)
Slack has 750,000 daily active users (VentureBeat)
MySpace has 40 million U.S. based monthly visitors (comScore)
Top 3 age groups of U.S. Vine users: (comScore)
- 18-24 – 28 percent
- 25-34 – 23 percent
- 35-44 – 17 percent
Chinese social media user base: (Visualistan)
- 650 million active social networking users
- 90 minutes spent a day on social media
- 88 percent of users are active on at least one social network
- 400 million people use a mobile device to access social networks
- Male / female ratio: 47 / 53 percent
- Largest age group: 26-30 years old (30 percent)
Indian social media user base: (The Economic Times)
- 143 million social media users
- Largest age group: students (34 percent)
- 61 percent of users access social media via mobile devices
Australian social media user base: (Margin Media)
- 14 million users
- Penetration rate: 60.53 percent
- Male / female ratio: 47 / 53 percent
- Largest age group: 25-34 years old (26.3 percent)
Internet population in the 16-24 age group: (GlobalWebIndex)
- World – 27 percent
- India – 39 percent
- China – 34 percent
- Brazil – 33 percent
- South Africa – 25 percent
- Canada – 21 percent
- Sweden – 19 percent
- U.S. – 19 percent
- Italy – 18 percent
- Russia – 18 percent
- France – 17 percent
- Spain – 16 percent
- U.K. – 14 percent
258 million U.S.-based users listen to the radio every month (Nielsen)
3.2 billion people will use the internet by the end of 2015 (The Next Web)
52 percent of recruiters search for social media posts during the hiring process (SocialTimes)
52 percent of recruiters search for social media posts during the hiring process
10 percent of all social media posts are spam (Networked Insights)
Social networking now accounts for 28 percent of the time we spend on the Internet each day (GlobalWebIndex)
Users are on 5.39 social networks and active on 2.75 (GlobalWebIndex)
The average digital consumer owns 3.35 connected devices (GlobalWebIndex)
41 percent of U.K.-based users prefer friends’ recommendations to conducting searches (Carat)
http://www.slideshare.net/slideshow/embed_code/key/i5PrwBy9xVent4
Q1/2015 ShareThis Consumer Sharing Trends Report from ShareThis
