Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to September 2015.
(Bringing you this quarterly roundup of stats is a lot of work. Kindly consider making a small donation or buying one of my books to support me. Thank you so much!)
Contents
- Dropbox
- Ebay
- Foursquare
- Periscope
- Snapchat
- Tumblr
- WordPress
- Yelp
- Mobile usage
- Podcast consumption in the U.S.
- Video consumption
- Blogging
- Consumer-brand relationship
- Email marketing
- Advertising
- Key trends in travel marketing
- Miscellaneous social media & marketing stats
- Social Media Benchmarking Study Q2 2015
- Social media in a minute
- We Are Social’s Global Digital Statshot August 2015
- Like the blog? Subscribe below
Dropbox
400 million users (Dropbox)
1.2 billion files synced daily (Dropbox)
100,000 new shared folders and links created hourly (Dropbox)
4,000 edits per second (Dropbox)
Ebay
25 million sellers (Marketing Land)
157 million buyers (Marketing Land)
800 million product listings (Marketing Land)
Q2 traffic numbers: (Facebook / Seeking Alpha)
- 968 million daily active users (DAUs)
- 1 billion users in one day (August 24)
- 844 million mobile DAUs
- 1.49 billion monthly active users (MAUs)
- 1.31 billion mobile MAUs
- 450 million Events users
- 850 million Groups users
- 700 million Messenger users
- 1.5 billion daily searches
- More than two trillion posts indexed
- 1 billion Internet.org users in 17 countries
- 40 million active SMB Facebook pages
- Average daily time spent on Facebook, Messenger and Instagram: 46 minutes
13 million South African users. 77 percent are on mobile devices (Bizcommunity)
87 percent of customer messages on Facebook receive no answers
87 percent of customer messages receive no answers (Marketing Land)
Active pages respond to 37 percent of messages (Marketing Land)
Brands responded to 76 percent of all questions on Facebook during Q2 2015 (Socialbakers)
Most responsive industries: Telecom, retail, electronics, and e-commerce (Socialbakers)
Most popular activity on Facebook: clicking the “Like” button (70 percent of users) (GlobalWebIndex)
47 percent of Facebook pages don’t upload videos (Locowise)
People watch only a third of a video on average (Locowise)
21.8 percent of all video views are clicked-to-play sound (Locowise)
43.3 percent of all organic views and 31.1 percent of all paid views are “completed” (Locowise)
63 percent of U.S.-based Facebook users go to the social network to get news (NiemanLab)
Facebook is the most trusted content channel for 29 percent of U.S. consumers ages 18-22 and 32 percent of U.S. consumers ages 23-30 (Acquity Group)
68 percent of consumers expect businesses to have a Facebook Page
68 percent of consumers expect businesses to have a Facebook Page (Rapt Media)
45 percent of Millennials change their News Feed preference to control the content they see (Rapt Media)
55 percent of recruiters use Facebook to screen potential candidates (SocialTimes)
72 million monthly active users (Flipboard)
36 million weekly active users (Flipboard)
2 signups per second (Flipboard)
8.2 billion stories viewed every month (Flipboard)
21 million Flipboard magazines (Flipboard)
Foursquare
60 million registered users (VentureBeat)
50 million members use the app or site at least once a month (VentureBeat)
75 million tips (VentureBeat)
The number of monthly hours people watch on YouTube is up 50 percent year over year (YouTube)
Mobile YouTube viewing sessions now average 40 minutes (Seeking Alpha)
YouTube US mobile user base: (eMarketer)
- Baby boomers – 43 percent
- Gen X – 58 percent
- Millennials – 72 percent
- Teens (14-17) – 81.9 percent
Top 100 global brands on YouTube: (Pixability)
- New video uploaded every 18.5 minutes
- 10 percent of videos are at least 10 minutes long
- 40.1 billion views
- 73 million subscribers and 16 million comments
- Most uploads on Thursdays
- 90 million likes vs. 8.9 million dislikes
Only 9 percent of U.S.-based small businesses use YouTube (eMarketer)
5 percent of YouTube videos drive 95 percent of views
5 percent of YouTube videos drive 95 percent of views (ReelSEO)
Only 13 percent of U.S.-based small businesses use Google+ (eMarketer)
Most popular activity on Google+: reading an article (45 percent of users) (GlobalWebIndex)
80 percent of India-located Internet users have a Google+ account. 40 percent are active (Social Media Examiner)
60 percent of US-located Internet users have a Google+ account. 21 percent are active(Social Media Examiner)
Google+ age groups: (Social Media Examiner)
- 16-24 years old – 72 percent (27 percent active)
- 25-34 years old – 67 percent (24 percent active)
- 53-44 years old – 59 percent (22 percent active)
- 45-54 years old – 50 percent (18 percent active)
- 55-64 years old – 39 percent (14 percent active)
Google Play has gained 180 million new users in the past six months (Seeking Alpha)
People view less than 2 percent of searches below the top five results on the first page (MOZ)
400 million monthly active users (Instagram)
75 percent of users are located outside the U.S. (Instagram)
2.68 million South African users (Bizcommunity)
85 million users send direct messages on Instagram every month (Instagram)
40 percent of comments include a mention (Instagram)
Only 9 percent of U.S.-based small businesses use Instagram (eMarketer)
28 percent of online adults use Instagram (Pew Research Center)
59 percent of users visit Instagram daily
59 percent of users visit daily (Pew Research Center)
U.S. demographics: (Pew Research Center)
- 28 percent of Internet users
- 18-29 age group – 55 percent
- 30-49 age group – 28 percent
- 50-64 age – 11 percent
- 65+ age group – 4 percent
Only 41 percent of media publishers have a presence on Instagram (Econsultancy)
80 million photos shared daily (Instagram)
Q2 2015 traffic: (Seeking Alpha)
- 380 million members
- 10 million members in China
- 97 million monthly unique member visits
- Mobile traffic represents 52 percent of all traffic
1 million publishers (LinkedIn)
130,000 weekly published articles (Seeking Alpha)
4 million active job listings (Seeking Alpha)
Only 17 percent of U.S.-based small businesses use LinkedIn
Only 17 percent of U.S.-based small businesses use LinkedIn (eMarketer)
Readership data: 45 percent in upper management positions. Top 3 industries: tech, financial services, and higher education (LinkedIn)
22 percent of LinkedIn users visit the platform (Pew Research Center)
U.S. demographics: (Pew Research Center)
- 25 percent of Internet users
- 18-29 age group – 22 percent
- 30-49 age group – 32 percent
- 50-64 age – 26 percent
- 65+ age group – 12 percent
87 percent of recruiters use Linkedin to screen potential candidates (SocialTimes)
Periscope
10 million accounts (Periscope)
Almost 2 million daily active users (Periscope)
40 years of video watched per day (Periscope)
100 million monthly active members (Pinterest)
70 percent of active Pinterest users take action
70 percent of active users take action on pins (Pinterest)
Only 5 percent of U.S.-based small businesses use Pinterest (eMarketer)
31 percent of online adults use Pinterest (Pew Research Center)
27 percent of users visit daily (Pew Research Center)
Demographics: (Ahalogy)
- Under 40 age group – 67 percent
- Early adopters – 42 percent
- Male / female ratio: 18 / 82 percent
- Male / female ratio in the U.K.: 36 / 64 percent
- Male / female ratio in the U.S.: 20 / 80 percent
- Male / female ratio in Canada: 22 / 78 percent
- 2/3 of active male members have joined in the past year
- 40 percent of users live outside the U.S.
- Under 44 age group in the U.K. – 68 percent
- Under 44 age group in the U.S. – 73 percent
- Under 44 age group in Canada – 77 percent
46 percent of users prefer Pinterest to search engines
46 percent of users prefer Pinterest to search engines (Ahalogy)
73 percent of users have bought a product found on Pinterest (Ahalogy)
86 percent of daily users have accessed Pinterest while shopping to buy something they’ve pinned (Ahalogy)
More than 75 percent of Pinterest usage takes place on a mobile devices (Ahalogy)
4 in 10 active pinners use Pinterest in-store for comparative shopping or research purposes (Ahalogy)
47 percent of Pinterest users start their holiday shopping before Thanksgiving (Marketing Land)
Snapchat
71 percent of users are under 25 (Socially Stacked)
4 billion daily video views (Marketing Land)
70 percent of Snapchat viewers skip ads after three seconds (Digiday)
Tumblr
U.S. demographics: (Pew Research Center)
- 10 percent of Internet users
- 18-29 age group – 20 percent
- 30-49 age group – 11 percent
- 50-64 age group – 5 percent
- 65+ age group – 2 percent
Most active day of the week: Sunday (Union Metrics)
Busiest time of the day: 5 p.m. – 1 a.m. (Union Metrics)
Highest post activity time: 4 p.m. ET (Union Metrics)
Notes peak at 10 p.m. ET (Union Metrics)
Q2 traffic numbers: (Twitter)
- 316 million MAUs
- Mobile MAUs represent 80 percent of total MAUs
- 100,000 advertisers (Seeking Alpha)
Average question-response rate for brands on Twitter: 28 percent (Socialbakers)
Most responsive industries: Telecom, retail, electronics, and e-commerce (Socialbakers)
Most popular times to tweet in the U.S.: (Buffer)
- 12-1 p.m. (Mountain / Central / Eastern time)
- 8-9 a.m. (Pacific time)
Most popular times to tweet in Europe: (Buffer)
- 8-9 p.m. (Eastern)
- 4-5 p.m. (Central)
Most popular times to tweet in Asia and Australia: (Buffer)
- 8-9 a.m. (Hong Kong time)
- 12-1 p.m. (Japan time)
- 9-10 p.m. (China time)
- 10-11 a.m. (Australia time)
Best times to tweet for maximum clicks: (Buffer)
- 6-7 a.m. (worldwide)
- 2 a.m. (Central time)
- 5 a.m. (Hong Kong / Eastern Europe time)
- 7 a.m. (China time)
- 8 a.m. (Japan time)
- 1 p.m. (Australia Eastern time)
- 2 p.m. (Eastern time)
- 5 p.m. (Central Europe time)
- 7 p.m. (Mountain time)
- 10 p.m. (Pacific time)
Only 12 percent of U.S.-based small businesses use Twitter (eMarketer)
Most popular activity on Twitter: reading a news story (42 percent of users) (GlobalWebIndex)
63 percent of U.S.-based Twitter users visit the social network to read the news
63 percent of U.S.-based Twitter users visit the social network to read the news (NiemanLab)
U.S. demographics: (Pew Research Center)
- 23 percent of Internet users
- 18-29 age group – 32 percent
- 30-49 age group – 29 percent
- 50-64 age – 13 percent
- 65+ age group – 6 percent
47 percent of recruiters use Twitter to screen potential candidates (SocialTimes)
600 million monthly active users (L2)
44 percent of brands have accounts (L2)
50 percent of users are in the 20-29 age group (L2)
900 million monthly active users (Facebook)
WordPress
2.5 billion posts (WordPress.com)
3 billion comments (WordPress.com)
Used by 24.3 percent of all websites (W3Techs)
Yelp
83 million reviews (Yelp)
83 million monthly unique mobile visitors (Yelp)
79 million monthly unique desktop visitors (Yelp)
70 percent of new reviews and photos come from the Yelp app (Yelp)
97,100 local advertising accounts (Yelp)
Mobile usage
Apps that use in-app messaging get 3.5 times better retention (VentureBeat)
Physical goods are purchased by 51 percent of mobile buyers (MediaPost)
58 percent of consumers allow mobile devices to use their location (Acquity Group)
There are 1.86 billion smartphone users in 2015 (MediaPost)
280 million smartphone users use apps up to 60 times a day (MediaPost)
Enter your tweetsMobile represents 45% of US organic search visits
Mobile represents 45 percent of US organic search visits (MarketingCharts)
30 percent mobile Google searches are related to location (Seeking Alpha)
1 in 4 mobile sites is misconfigured, which results in a 68-percent loss of smartphone traffic (Mobile Marketer)
Mobile users spend 9 minutes on email daily (Instiller)
Mobile email open is at 45 percent (Instiller)
61 percent of consumers read some of their emails from a mobile device (Instiller)
35 percent of U.S. users check their phones more than 50 times daily (SocialTimes)
Half of Millennials users cannot spend more than three hours without checking their phones (SocialTimes)
90 percent of consumers believe that content needs to be more mobile-friendly
90 percent of consumers believe that content needs to be more mobile-friendly (Duct Tape Marketing)
Podcast consumption in the U.S.
http://www.slideshare.net/slideshow/embed_code/key/1N6JchSLM8SNgV
The Podcast Consumer 2015 from Edison Research
Video consumption
Posts with videos receive 300 percent more inbound links than traditional guest posts (Duct Tape Marketing)
Millenials: (Animoto)
- 70 percent are likely to watch a company video when shopping online
- Most used social platforms to follow brands: Facebook (84 percent), YouTube (76 percent), Twitter (50 percent), and Instagram (40 percent)
- 50 percent will read a branded newsletter if it has a video
107.1 million U.S. mobile phone video viewers (Statista)
Video is expected to make up 84 percent of Internet traffic in the U.S. by 2018 (Reuters)
Videos with choice have three times the viewing time and double the conversion rate (Rapt Media)
42 percent of consumers use the web to view content (Rapt Media)
78 percent of U.S. Internet users (204.6 million people) will watch videos in 2017 (Rapt Media)
64 percent of consumers will spend more time watching video if they have more interactive options
64 percent of consumers will spend more time watching video if they have more interactive options (Rapt Media)
Blogging
72 percent of impressions are generated in the first month of publication (Halverson Group)
It takes 700 days for a blog post to generate 99 percent of its impressions (Convince & Convert)
50 percent of blog post impressions happen within the first 7 to 10 days of publication
50 percent of impressions happen within the first 7 to 10 days of publication (Convince & Convert)
72 percent of impressions happen within 30 days of publication (Convince & Convert)
Less than 7 percent of traffic for the top 50 business blogs comes from social media (HubSpot)
Consumer-brand relationship
4 in 10 consumers expect resolution within an hour when using social media for customer care (The Northridge Group)
Social media has lowest percentage of issue resolution (13 percent) and follow-up (9 percent) of all channels (The Northridge Group)
63 percent of consumers have to mention brands at least twice for any sort of resolution to happen (The Northridge Group)
7 in 8 social messages to brands are ignored
7 in 8 social messages to brands are ignored (Sprout Social)
Response rates by industry in Q2 2015: (Sprout Social)
- 12.3 percent (average)
- 21.7 percent (retail)
- 17.1 percent (utilities)
- 16.3 percent (automotive)
- 14.1 percent (banking / finance)
- 13.3 percent (Internet / technology)
- 12.2 percent (marketing / advertising)
- 11.3 percent (real estate)
- 11.3 percent (travel / hospitality)
- 10.3 percent (professional services)
- 9.5 percent (nonprofit)
- 9.2 percent (government)
- 8.9 percent (healthcare)
- 8.4 percent (education)
- 7.7 percent (media / entertainment)
Response rates by region in Q2 2015: (Sprout Social)
- 11.3 percent (average)
- 13.1 percent (Middle East)
- 12.9 percent (Africa)
- 12.5 percent (Europe)
- 12.3 percent (Latin America)
- 11.4 percent (North America)
- 10 percent (Asia)
- 9.7 percent (Australia)
Customer care in APAC: (Socialbakers)
- 82 percent of customer inquiries addressed
- Average question-response time: 30 hours
- Best question-response rates: Telecom (95 percent), finance (83 percent), airlines (77 percent), food (76 percent), retail (76 percent)
36 percent of small businesses with a social media presence never respond to customer comments (Direct Marketing News)
6 in 10 U.S. consumers state that they see too much sponsored content and other forms of advertisements from brands (Acquity Group)
82 percent of consumers prefer getting 10 percent off an item’s price than same-day delivery (Econsultancy)
28 percent of customers 18-22 age group and 32 percent in the 23-30 age group would switch to a new retailer if liking / sharing a post led to discounts (Econsultancy)
When selecting a service, 60 percent of U.S.-based digital buyers want a free trial (eMarketer)
56 percent of companies consider themselves customer-centric. 12 percent of customers agree (CustomerThink)
Consumer engagement with branded content: (BrightEdge)
- B2C – 20 percent
- B2B – 50 percent
- Desktop users – 47 percent
- Mobile users – 33 percent
- Hospitality – 87 percent
- Manufacturing – 54 percent
- B2B technology – 53 percent
- Insurance – 28 percent
- Retail – 16 percent
Consumers engaged with brands 40 billion times on Facebook, Twitter, Instagram and Tumblr during the first half of 2015 (Mobile Marketer)
13 percent of consumers are more likely to share a positive review if a business promotes it in real time (Direct Marketing News)
86 percent of 18-24 year olds in the UK consider delivery options are a key factor in their choice of retailer when buying online (Econsultancy)
http://www.slideshare.net/slideshow/embed_code/key/uEicKiHUez6bei
Brand Storytelling Infographic 2015 from Headstream
Email marketing
Emails with 20 lines of text and 3 or fewer images have the highest click-through rates (Constant Contact)
Click-throughs are limited after 5 to 7 links (Constant Contact)
Best times to send emails: (Constant Contact)
- Monday, 7 a.m. (restaurants)
- Tuesday, 6 a.m. (accountants / financial advisors)
- Wednesday, 7 a.m. (hotels, inns, B&Bs)
- Thursday, noon (religious organizations)
- Friday, 5 a.m. (arts / crafts)
44 percent of all click-throughs come from 10 percent of clickers
44 percent of all click-throughs come from 10 percent of clickers (Constant Contact)
63 percent of consumers prefer being contacted by email (Econsultancy)
Advertising
There are now 198 million active adblock users around the world (PageFair)
89 percent of consumers want to control the online ads they see (Rapt Media)
Online search is 1.8 times more likely to have a positive impact on purchasing decisions than traditional advertising (MOZ)
54 percent of consumers state that mobile app ads impact their purchasing decisions negatively (MOZ)
Five most effective ways for businesses to attract consumers: offers by email (53.5 percent), free relevant content (53.2 percent), relevant search results based on needs or wants (48.3 percent), TV / radio / billboard / newspaper advertising (37.6 percent), and company news emails (34.6 percent) (MOZ)
Key trends in travel marketing
148.3 million online bookings in 2014 (FusePump)
Travel has an 82.7-percent basket abandonment rate (FusePump)
Before booking, travellers visit an average of 17 websites (FusePump)
Mobile travel bookings have increased by 50 percent since 2013 (FusePump)
6 in 10 travel shoppers use search engines (FusePump)
50 percent of travel researchers who booked a trip visited Trip Advisor (FusePump)
Miscellaneous social media & marketing stats
59 percent of micro-businesses in Canada don’t have a website
59 percent of micro-businesses in Canada don’t have a website (Canadian’s Internet Business)
There are 35.49 million Internet users in Canada (Statista)
122 billion emails are sent every hour (MarketingProfs)
Half of Groupon’s business is now mobile (VentureBeat)
34 percent of U.S.-based small businesses have no social media presence (Direct Marketing News)
17 percent of brands can fully analyse the customer journey (Econsultancy)
Spam now accounts for 49.7 percent of all emails, the lowest since 2003 (Symantec)
92 percent of B2B consumers want short content formats like video and infographics (Duct Tape Marketing)
Online reviews impact more than 67 percent of customers’ purchasing decisions (MOZ)
If three negative articles pop up in a search query, the potential for lost customers reaches 59.2 percent (MOZ)
Chinese user base numbers: (We Are Social)
- 668 million active Internet users
- 659 million active social media users
- 675 million unique mobile users
- 574 million active mobile social users
- 18 percent of the population used a computer to research a product to buy last month
- 29 percent made an online purchase via PC last month
- 15 percent used a mobile phone to research a product to buy last month
- 20 percent made a mobile purchase last month
- Mobile commerce will make up half of all consumer e-commerce in 2015
Number of Chinese users: (PRWeek)
- WeChat – 1.1 billion
- QQ – 829 million
- Sina Weibo – 600 million
- Tencent Weibo – 580 million
- Renren – 206 million
Indian user base numbers: (We Are Social)
- 350 million active Internet users
- 134 million active social media users
- 590 million unique mobile users
- 976 million unique active mobile social users
- Average daily use of social media: 2 hours 36 minutes
- Most active user bases: Facebook (53 percent), Whatsapp (44 percent), Google+ (40 percent), and Twitter (34 percent)
- More than half of Indian Facebook users are 23 or younger
Engagement levels for branded content by country: (PRWeek)
- Thailand – 1.17 percent
- Indonesia – .29 percent
- Singapore – .55 percent
- Malaysia – .4 percent
- Philippines – .6 percent
- Vietnam – 25.3 percent
Share of digital media time (desktop vs. mobile): (comScore)
- U.S. – 39 percent vs. 61 percent
- Canada – 48 percent vs. 52 percent
- U.K. – 44 percent vs. 56 percent
Digital audience age groups: (comScore)
- Millennials: 40 percent in Canada, 39 percent in the U.K., 37 percent in the U.S.
- 35-54 years old: 44 percent in Canada, 38 percent in the U.S., 37 percent in the U.K.
- 55+: 25 percent in the U.S., 24 percent in the U.K., 16 percent in Canada
There are 10.5 million .org and 120 million .com domains registered (VentureBeat)
18 percent of content marketers don’t use social media to market their business (Wyzowl)
Half of content marketers don’t measure content marketing ROI
Half of content marketers don’t measure content marketing ROI (Wyzowl)
33 percent of content marketers don’t blog (Wyzowl)
Only 27 percent of Internet users speak English (CustomerThink)
68 percent of all e-commerce visitors abandon their shopping carts
68 percent of all e-commerce visitors abandon their shopping carts (Econsultancy)
Main reasons why people abandon shopping carts: unexpected shipping costs (28 percent), having to create a new user account (23 percent), not ready to buy yet (16 percent), payment security concerns (13 percent), poor user experience (12 percent), and failed to find a coupon code (8 percent) (Econsultancy)
Users in the U.S. streamed 135 billion songs and music videos in the first half of 2015 (Re/code)
You can also find more infographics at Visualistan
People only remember 20 percent of written content (WebDAM)
Social Media Benchmarking Study Q2 2015
Social media in a minute
| Amount per minute | |
|---|---|
| Alibaba peak day online sales (in million U.S. dollars) | 400 |
| Wiki page views | 438,801 |
| WeChat messages at peak (in millions) | 10 |
| Instant messages sent (in millions) | 34.7 |
| App downloads | 194,064 |
| Sales on Amazon (in U.S. dollars) | 133,436 |
| Hours of music played on Pandora | 31,773 |
| Photos uploaded to Instagram | 38,194 |
| Page views on Pinterest | 57,870 |
| Tweets on Twitter | 347,222 |
| Pieces of content shared on Facebook (in millions) | 3.3 |
| Messages sent on Facebook (in millions) | 6.9 |
| Hours of video watched on Netflix | 23,148 |
| Hours of video watched on YouTube | 138,889 |
| Hours of video uploaded to YouTube | 100 |
| Search on Google (in millions) | 4.1 |
All further information on this statistic can be found at Statista
We Are Social’s Global Digital Statshot August 2015
http://www.slideshare.net/slideshow/embed_code/key/sJJzzQbuME7j8U
We Are Social’s Global Digital Statshot August 2015 from We Are Social Singapore
