Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to December 2015.
(Bringing you this quarterly roundup of stats is a lot of work. Kindly consider making a small donation or buying one of my books to support me. Thank you so much!)
Contents
- Dropbox
- MailChimp
- Quora
- Snapchat
- Tumblr
- Viber
- Wikipedia
- WordPress
- Yahoo
- Mobile usage
- Video consumption
- Blogging
- Consumer-brand relationship
- Email marketing
- Advertising
- 2016 B2B Content Marketing Benchmarks, Budgets and Trends Report
- Digital, Social & Mobile in Southeast Asia in 2015
- Miscellaneous social media & marketing stats
- Social Media in Real Time
- Like the blog? Subscribe below
Dropbox
150,000 paying business customers (VentureBeat)
8 million business users (VentureBeat)
400 million users (VentureBeat)
Q3 2015 results: (Seeking Alpha)
- 1.55 billion monthly active users (MAUs)
- 1 billion daily active users (DAUs)
- 1.39 billion mobile MAUs
- 894 million mobile DAUs
- 50 million active business Pages (Marketing Land)
- 45 million SMB Facebook pages
- 1 billion Android users
- 50 million users of Facebook Lite
- 925 million monthly Groups users
- 1.5 million small businesses videos in September 2015
- 8 billion daily video views
- 500 million video watchers
- 2.5 million active advertisers (Facebook)
- 700 million MAUs of the Messenger app
- 9.5 billion photos sent monthly on Messenger
- 55 million public events created in 2014 (Facebook)
45 million SMBs have Facebook pages
3.3 million users in Norway (80.7 percent of Internet users) (eMarketer)
84 percent of online adults (16-64 years old) have a Facebook account (SocialTimes)
Age groups: (SocialTimes)
- 16-24 – 90 percent
- 25-34 – 88 percent
- 35-44 – 84 percent
- 45-54 – 79 percent
- 55-64 – 72 percent
Top 5 most popular actions on Facebook: (GlobalWebIndex)
- Click “like” button (64 percent of active users)
- Watch a video (50 percent)
- Message friends (48 percent)
- Comment on friends’ photos / videos (47 percent)
- Read an article (46 percent)
3 percent of the Desktop News Feed comprises of sponsored content (Socialbakers)
Media outlets now receive 3 times more interactions on their content than brands (Socialbakers)
44 percent of active users follow their favorite brands on Facebook (GlobalWebIndex)
36 percent of active users use Facebook for brand research (GlobalWebIndex)
Best days and times of the week (EST) for maximum engagement in the U.S.: Tuesday / Wednesday – 9-10 p.m. (AddThis)
Best day and times of the week (GMT) for maximum engagement in the U.K.: Tuesday – 9-10 p.m. (AddThis)
Average reach of posts (October 2015): 7.25 percent (Locowise)
Average engagement rate (October 2015): 5.87 percent (Locowise)
Reach by content format: (Locowise)
- Videos – 9.45 percent (5.98 percent engagement rate)
- Images – 6.84 percent (6.23 percent engagement rate)
- Links – 8.53 percent (3.93 percent engagement rate)
- Status – 4.44 percent (4.19 percent engagement rate)
Native videos trigger 4 times more interactions than other video formats (VentureBeat)
Native videos trigger 4x more interactions than other video formats
Active Facebook users who turn to social media to research products: (GlobalWebIndex)
- Ages 16-24: 48 percent
- Ages 25-34: 45 percent
- Ages 35-44: 39 percent
- All active FB users: 41 percent
Google sites receive 247.1 million monthly unique visits across desktop and mobile (MediaPost)
Google Photos: 100 million monthly active users and 50 billion photos / videos (Seeking Alpha)
Google Play: 1 billion users (Seeking Alpha)
Google Drive at Work: 1 million paying active customers (Seeking Alpha)
Google apps for education: 50 million users (Seeking Alpha)
Google Classroom: 10 million users (Seeking Alpha)
Google+ Communities: 1.2 million new joins per day (Google)
1.3 million Google+ users in Norway (31.9 percent of Internet users) (eMarketer)
23 percent of all Internet users are active monthly Google+ members (GlobalWebIndex)
23% of all Internet users are active monthly Google+ members
Active monthly G+ users by region (% of global Internet population): (GlobalWebIndex)
- North America – 16 percent
- Latin American – 32 percent
- Europe – 20 percent
- Middle East & Africa – 29 percent
- Asia Pacific – 27 percent
50 percent of Google searches are on mobile (Seeking Alpha)
100 billion monthly Google searches take place on smartphones (VentureBeat)
47 percent of active users follow their favorite brands on YouTube (GlobalWebIndex)
39 percent of active users go to YouTube for brand research (GlobalWebIndex)
434.4 million videos have been uploaded to YouTube this year and have generated 1.1 trillion views (ReelSEO.com)
36.2 percent of all YouTube videos have been uploaded this year (ReelSEO.com)
36.2% of all YouTube videos have been uploaded this year
YouTube has 1.2 billion videos (ReelSEO.com)
75 percent of U.S. internet users visit YouTube monthly (GlobalWebIndex)
YouTube is 8.2 times bigger than Facebook (ReelSEO.com)
U.S.-based users watch 8,061 years of YouTube videos every day (ReelSEO.com)
YouTube accounts for 59 percent of social media interactions (Luxury Daily)
Video bloggers in the beauty space generate more than 700 million views on YouTube per month (Luxury Daily)
400 million monthly active users (Seeking Alpha)
1.5 million users in Norway (37.2 percent of Internet users) (eMarketer)
80 million photos shared daily (Seeking Alpha)
70 percent of users under 35 (GlobalWebIndex)
60 percent of daily active users (GlobalWebIndex)
53 percent of active users follow their favorite brands on Instagram (GlobalWebIndex)
44 percent of active users use Instagram for brand research (GlobalWebIndex)
8 in 10 users allow brands to share their images (Factbrowser)
8 in 10 users allow brands to share their images
Marketing emails featuring Instagram content trigger 58 times more engagement than Facebook content and 120 times more than Twitter (Factbrowser)
Most engaging industries on Instagram: fashion, beauty, auto, sporting goods, and retail (Socialbakers)
90 percent of the top brands in the world have an Instagram account (Simply Measured)
70 percent of the most-used hashtags are branded (Simply Measured)
Instagram accounts for 35 percent of social media interactions (Luxury Daily)
Q3 2015 results: (Seeking Alpha)
- 400 million members
- 40 percent use mobile to look for new jobs (LinkedIn)
- 13 million members in China
- 100 million unique monthly visitors
- 55 percent of all traffic to LinkedIn is mobile
- 150,000 long-form posts published weekly
- 1 million publishers (LinkedIn)
- 4 million active job listings
- 19.7 million SlideShares uploaded (LinkedIn)
1.2 million users in Norway (29.5 percent of Internet users) (eMarketer)
48 percent of active users follow their favorite brands on LinkedIn (GlobalWebIndex)
38 percent of active users use LinkedIn for brand research (GlobalWebIndex)
Best day and times of the week (EST) for maximum engagement in the U.S.: Monday – 2-4 p.m. (AddThis)
Best day and times of the week (GMT) for maximum engagement in the U.K.: Thursday – 9-10 a.m. (AddThis)
MailChimp
1.2 billion emails sent on Black Friday 2015 (MailChimp)
100 million monthly active users (Pinterest)
50 percent of active users are outside the U.S. (Pinterest)
0.5 million users in Norway (11.7 percent of Internet users) (eMarketer)
7 billion place Pins (Pinterest)
60 million buyable pins available (SocialTimes)
48 percent of active users follow their favorite brands on Pinterest (GlobalWebIndex)
37 percent of active users use Pinterest for brand research (GlobalWebIndex)
Best day and times of the week (EST) for maximum engagement in the U.S.: Monday – 9-10 p.m. (AddThis)
Best day and times of the week (GMT) for maximum engagement in the U.K.: Sunday – 8-9 p.m. (AddThis)
Top 5 categories for male pinners: food & drink, DIY & craft, design, home decor, and places (Ahalogy)
Male users of Pinterest pin instead of: (Ahalogy)
- Reading catalogues or magazines (66 percent)
- Watching TV (51 percent)
- Shopping online (51 percent)
- Using search engines (48 percent)
Holiday Pinning starts up to 4 months before Christmas (Pinterest)
Most repinned content types: (MarketingProfs)
- Recipes (35 percent)
- Products (19 percent)
- Articles (16 percent)
- Places (7 percent)
- Movies (6 percent)
- Apps (2 percent)
- Other (16 percent)
Quora
80 million monthly unique visitors (VentureBeat)
40 million monthly U.S. users (VentureBeat)
15 percent of users are from India (VentureBeat)
Snapchat
6 billion daily video views (Marketing Land)
1.8 million users in Norway (44.3 percent of Internet users) (eMarketer)
Age groups in Norway: (eMarketer)
- 18-29 – 86 percent
- 30-39 – 62 percent
- 40-59 – 38 percent
- 60+ – 11 percent
Male users in Norway: (eMarketer)
- 18-29 – 82 percent
- 30-39 – 54 percent
- 40-59 – 33 percent
- 60+ – 7 percent
Female users in Norway: (eMarketer)
- 18-29 – 90 percent
- 30-39 – 70 percent
- 40-59 – 43 percent
- 60+ – 15 percent
Globally, 55 percent of Snapchat users are in the 16-24 age group (GlobalWebindex)
Tumblr
81 percent of daily active users come through mobile devices (Seeking Alpha)
48 percent of active users follow their favorite brands on Tumblr (GlobalWebIndex)
39 percent of active users use Tumblr for brand research (GlobalWebIndex)
Q3 2015 results: (Seeking Alpha)
- 320 million monthly active users
- 66 million U.S. MAUs (Seeking Alpha)
- 100,000 active advertisers
- 9 million SMBs have Twitter accounts
- 800 monthly million users of Twitter-owned and operated properties
- 1 billion monthly uniques to websites with embedded tweets
- Native video views have increased 150 times across Twitter, Periscope and Vine in 6 months
1.2 million users in Norway (28.7 percent of Internet users) (eMarketer)
50 percent of active users follow their favorite brands on Twitter (GlobalWebIndex)
39 percent of active users use Twitter for brand research (GlobalWebIndex)
69 percent of holiday shoppers are likely to purchase something from a business they follow on Twitter (Twitter)
36 percent of shoppers have used Twitter to ask for advice (Twitter)
68 percent of users have seen something on Twitter that prompted them to make a holiday purchase (Twitter)
What Twitter users are looking for: (Twitter)
- Deals / specials only shown on Twitter (49 percent)
- Sneak peeks at new merchandise (49 percent)
- Ideas for holiday shopping / gift giving (46 percent)
- Links to businesses’ online stores (37 percent)
Best day and times of the week (EST) for maximum engagement in the U.S.: Wednesday – 4-5 p.m. (AddThis)
Best day and times of the week (GMT) for maximum engagement in the U.K.: Tuesday – 8-10 p.m. (AddThis)
Infographic courtesy of Buffer.
Viber
Top 10 active markets: (GlobalWebIndex)
- Vietnam – 29 percent of Internet users
- Philippines – 27 percent
- Ireland – 23 percent
- Russia – 22 percent
- UAE – 20 percent
- India – 19 percent
- Saudi Arabia – 11 percent
- Singapore – 11 percent
- Turkey – 10 percent
- Malaysia – 8 percent
Global user base: 8 percent (GlobalWebIndex)
900 million monthly active users (Seeking Alpha)
Wikipedia
5 million articles in English (VentureBeat)
2 million articles in Swedish (VentureBeat)
1.87 million articles in German (VentureBeat)
1.84 million articles in Dutch (VentureBeat)
1.69 million articles in French (VentureBeat)
30 terabytes of data (VentureBeat)
There are 30 terabytes of data on Wikipedia
WordPress
WordPress powers 25 percent of all websites (W3Techs)
WordPress powers 25% of all websites
WordPress is used by 37.3 percent of English language websites. Other languages: Portuguese, Spanish, Swedish, Turkish (38-40 percent each), Bengali (51.3 percent), Bosnian (54.4 percent), Chinese (10.6 percent) and Korean (6.9 percent) (W3Techs)
Half of the plugins in the plugin directory haven’t been updated in two years (WPTavern)
Yahoo
Yahoo sites receives 202.5 million monthly unique visitors (MediaPost)
52 percent of online adults (outside China) visit Yahoo monthly (GlobalWebIndex)
55 percent of online males and 49 percent of online females visit Yahoo monthly (GlobalWebIndex)
Age groups by monthly active visitors: (GlobalWebIndex)
- 16-24 – 52 percent
- 25-34 – 56 percent
- 35-44 – 54 percent
- 45-54 – 49 percent
- 55-64 – 45 percent
Mobile usage
There are 7.1 billion subscriptions globally (International Telecommunication Union)
Mobile network population coverage is at 95 percent (International Telecommunication Union)
258 million people use mobile phones in the U.S. (Facebook IQ)
Canadians spend 56 percent of their online time on a smartphone or tablet (comScore)
Mobile users spend 174 minutes daily on their devices (Facebook IQ)
U.S. online adults use an average of four connected devices (Forrester)
70 percent of U.S. online adults use a smartphone (Forrester)
29 percent of adult smartphone users listen to podcasts on their devices every month (MarketingCharts)
41 percent of Millennial smartphone users listen to podcasts on their devices every month (MarketingCharts)
45 percent of all shopping journeys contain mobile (Facebook IQ)
45% of all shopping journeys contain mobile
Mobile phone messaging apps will be used by more than 1.4 billion consumers in 2015 (eMarketer)
Mobile phone messaging app user penetration: (eMarketer)
- Latin America – 35.3 percent
- Asia-Pacific – 31.3 percent
- North America – 23.4 percent
- Western Europe – 21.5 percent
- Central & Eastern Europe – 20.1 percent
- Middle East & Africa – 7.3 percent
- Worldwide – 19.4 percent
Mobile accounts for 73 percent of all email opens (Econsultancy)
Mobile accounts for 73 percent of all email opens
In Q3 2015, mobile clicks made up 46.7 percent of all email clicks (Direct Marketing News)
Time spent on mobile daily by age group:
- 16-24 – 3.26 hours
- 25-34 – 2.69 hours
- 35-44 – 1.82 hours
- 45- 54 – 1.07 hours
- 55-64 – 0.58 hour
20 percent of emails are fully read, compared to 98% of text messages (Econsultancy)
Text messages have a click-through rate of 19 percent compared to 4.2 percent for emails (Econsultancy)
Video consumption
58 percent of moms search YouTube before deciding to make a purchase (ReelSEO)
Internet users spend 88 percent more time on a website with video than without (Forbes)
64 percent of consumers are more likely to buy a product after watching a video about it (Forbes)
64% of consumers are more likely to buy a product after watching a video about it
Email subject lines containing the word “video” boost open rates by 19%, click-through rates by 65%, and reduces unsubscribe rates by 26% (Syndacast)
Blogging
42 percent of professionally marketed blog posts receive less than 10 interactions (Buzzsumo)
50 percent of content gets 8 or fewer shares (Buzzsumo)
50% of content gets 8 or fewer shares
79.2 million people read blogs in the U.S. (eMarketer)
Consumer-brand relationship
Top 7 destinations to gather information about a product / brand: (Social Media Link)
- Retail websites (58 percent)
- Brand / Manufacturer websites (56 percent)
- Facebook posts (51 percent)
- YouTube posts (49 percent)
- Brand-owned communities (45 percent)
- Blog posts (41 percent)
- Pinterest posts (38 percent)
Retailers only answer 1 in 6 customer messages quickly (Sprout Social)
Retailers take an average of 12 hours to respond to customer queries (Sprout Social)
During Q3 2015, retailers sent three times more promotional messages than replies (Sprout Social)
Email marketing
Highest unsubscribe rates (28 percent) occur in August (MediaPost)
Email subject lines between six and 10 words have the highest open rates (21 percent) (MediaPost)
Question marks in subject lines are 44 percent more likely to be opened than emails with exclamation points (MediaPost)
74 percent of customers expect a welcome email when they subscribe to a newsletter (Soundest)
74% of customers expect a welcome email when they subscribe to a newsletter
17 percent of U.S.-based Internet users create a new email address every six months (Soundest)
30 percent of subscribers change email addresses every year (Soundest)
Top 10 email delivery rates by industry: (Marketing Land)
- 96 percent (health and beauty)
- 93 percent (food and beverage)
- 92 percent (apparel)
- 91 percent (retail)
- 90 percent (automotive)
- 89 percent (not for profit)
- 88 percent (education)
- 87 percent (hospitality)
- 85 percent (insurance / manufacturing / travel, recreation, leisure)
- 84 percent (business service)
Advertising
198 million people around the world actively use adblock (Content Marketing Institute)
2016 B2B Content Marketing Benchmarks, Budgets and Trends Report
http://www.slideshare.net/slideshow/embed_code/key/Sb2CHAhOcLkuF
2016 B2B Content Marketing Benchmarks, Budgets and Trends Report from MarketingProfs
Digital, Social & Mobile in Southeast Asia in 2015
http://www.slideshare.net/slideshow/embed_code/key/rqIpKoHUvLkZsR
Digital, Social & Mobile in Southeast Asia in 2015 from We Are Social Singapore
Miscellaneous social media & marketing stats
Internet users around the world: (Internet World Stats)
- Total: 3.34 billion (Penetration rate: 46.1 percent)
- Africa: 237 million (28.2 percent)
- Asia: 1.6 billion (40 percent)
- Europe: 604 million (73.5 percent)
- Middle East: 123 million (52.2 percent)
- North America: 313.8 million (87.9 percent)
- Latin America / Caribbean: 339 million (55 percent)
- Oceania / Australia: 27 million (73.2 percent)
Trello: 10 million users (Trello)
800 active social networking sites (PR Newswire)
89 percent of websites that ranked in search engines seven years ago are now invisible (Internet Marketing Ninjas)
89% of websites that ranked in search engines 7 years ago are now invisible
84 percent of U.S. consumers consider product endorsements from ordinary people more trustworthy from those from celebrities (MarketingCharts)
35 percent of Millennials and 20 percent of Gen-Xers favor “entertaining” content over accuracy (MediaPost)
25 percent of Millennials do not regularly check facts before posting content (MediaPost)
35 percent of U.S.-based small businesses have no web presence at all (Seeking Alpha)
More than 4 in 10 U.S. consumers use Amazon first to search products (Direct Marketing News)
U.S. social networking usage by age group: (Pew Research Center)
- 18-29 – 90 percent
- 30-49 – 77 percent
- 50-64 – 51 percent
- 65 and over – 35 percent
Internet users spend 1.77 hours per day on social networking (GlobalWebIndex)
Users in the 16-24 and 25-34 age groups are the heaviest social networking users (2.68 hours and 2.16 daily respectively) (GlobalWebIndex)
Countries with the heaviest social network users by country: Philippines, Brazil, Argentina, Mexico, Malaysia, Thailand (GlobalWebIndex)
By 2020, Gen Z will make up 40 percent of U.S. consumers (V3B)
http://www.slideshare.net/slideshow/embed_code/key/ECTtGl0r1d1aya
2015 Pitney Bowes Global Online Shopping Study (infographic) from Pitney Bowes
Social Media in Real Time
http://www.coupofy.com/social-media-in-realtime
Presented by Coupofy
