Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to November 2014.
Contents [hide]
- Snapchat
- Tumblr
- Yelp
- Mobile usage
- Miscellaneous social media stats
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Q3 2014 numbers: (Facebook)
- 864 million daily active users (242 million in Asia, 212 million in Europe, 155 million in the U.S. and Canada)
- 1.35 billion monthly active users (426 million in Asia, 296 million in Europe, 206 million in the U.S. and Canada)
- 703 million mobile DAUs
- 1.12 billion mobile MAUs
- 456 million mobile-only MAUs
Facebook has the oldest user base. 25 percent of its active users are 45 and over (GlobalWebIndex)
500 million Messenger app users (Facebook Newsroom)
1.5 million new Messenger app users daily (We Are Social)
Australian demographics on Facebook: (Margin Media)
- 13.6 million users
- Male / female ratio: 46.8 / 53.2 percent
- Largest age group: 25-34 (26.3 percent)
94 percent of nonprofit marketers use Facebook the most (Content Marketing Institute)
700 million monthly Facebook Groups users (Facebook)
1 billion weekly interactions between public figures and fans on Facebook (Facebook)
Facebook drives 22.36 percent of all traffic to sites
Facebook drives 22.36 percent of all traffic to sites (Shareaholic)
It takes 150 minutes for a post to reach 75 percent of its lifetime impressions (Post Planner)
75 percent of post engagement happens within the first 5 hours (Post Planner)
Almost 60 percent of video shares happen on Facebook (Econsultancy)
Average response rate for brands on Facebook: 70 percent (Socialbakers)
Most socially devoted industries by response rate: Telecom (86 percent), e-commerce (73 percent), and electronics (58 percent) (Socialbakers)
7 in 10 active Facebook users have bought a product online in the past month (GlobalWebIndex)
16 percent of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. and 1 p.m. (Video Brewery)
40 percent of online video consumption comes from YouTube (Econsultancy)
Half of YouTube traffic now comes from mobile devices
Half of YouTube traffic now comes from mobile devices (GlobalWebIndex)
Biggest mobile YouTube age groups: 25-34 (45 percent), 16-24 (43 percent), and 35-44 (37 percent) (GlobalWebIndex)
Biggest mobile visit volumes by region: Latin America (62 percent), Middle East and Africa (59 percent), and Europe (43 percent) (GlobalWebIndex)
Australia has 60,000 Google+ users (Margin Media)
More than 70 percent of active G+ users have purchased a product or service in the last month (GlobalWebIndex)
9.3 percent of video shares take place on Google+ (Econsultancy)
Google accounts for 35 percent of publishers’ referral traffic (Digiday)
Third fastest growing platform in 2014 (64 percent increase in active user base) (GlobalWebIndex)
71 percent of Instagram users are in the 16-34 age range (GlobalWebIndex)
2.06 million Australian users (Margin Media)
Average daily time per user: 21 minutes (Facebook)
Posts mentioning other users get 56 percent more engagement (Adweek)
Posts with a location get 79 percent more engagement (Adweek)
The average post description is 138 characters long (Simply Measured)
332 million members (LinkedIn)
4.5 million Australian users (Margin Media)
90 million monthly unique visiting members (LinkedIn)
28 billion member page views during Q3 2014 (LinkedIn)
Mobile now accounts for 47 percent of total traffic to LinkedIn (LinkedIn)
2 million job listings (LinkedIn)
40,000 long-form posts published weekly (LinkedIn)
75 percent of new signups come from outside the U.S. (LinkedIn)
Personal updates have an average shelf life of 24 hours (Weidert Group)
Second fastest growing platform in 2014 (111 percent increase in active user base) (GlobalWebIndex)
2 million users pin products to their boards every day (Pinterest)
57.9 million monthly U.S.-based unique visitors (Digiday)
350,000 Australian users (Margin Media)
Pinterest drives 5.52 percent of all traffic to sites (Shareaholic)
1/3 of all sign-ups are men (Marketing Land)
75 percent of all traffic comes from mobile devices (Search Engine Land)
30 billion Pins (Search Engine Land)
604 million holiday Pins (Pinterest)
244 million gift-related Pins (Pinterest)
Male / female ratio in emerging markets (e.g., India, Korea, Japan): 50 / 50 percent (Marketing Land)
More than 70 percent of active Pinterest users have purchased a product or service in the last month (GlobalWebIndex)
93 percent of pinners shopped online in the last six months (Pinterest)
Female users are 30 percent more likely to shop or buy online than other women
Female users are 30 percent more likely to shop or buy online than other women (Pinterest)
Pinterest users spend 50 percent more than other social media users and 20 percent more than people referred from non-social channels (Pinterest)
Snapchat
25 million active U.S.-based users (Marketo)
Male / female ratio: 30 / 70 percent (Marketo)
Biggest age group: 13-25 years old (Marketo)
400 million snaps a day (Marketo)
Tumblr
Fastest growing platform in 2014 (120 percent increase active user base) (GlobalWebIndex)
70 percent of users are in the 16-34 age range (GlobalWebIndex)
Q3 2014 numbers: (Twitter)
- 284 million monthly active users
- 43 million new monthly active users during Q3 2014
- 80 percent of total MAUs are mobile
- 181 billion timeline views
2.79 million Australian users (Margin Media)
13.8 percent of video shares take place on Twitter (Econsultancy)
Average response rate for brands on Twitter: 40 percent (Socialbakers)
Most socially devoted industries by response rate: Telecom (46 percent), e-commerce (36 percent), and electronics (29 percent) (Socialbakers)
More than 70 percent of active Twitter users have purchased a product or service in the last month (GlobalWebIndex)
Yelp
139 million monthly users (Yelp)
73 million monthly unique mobile users (Yelp)
86,000 active business accounts (Yelp)
45 percent of new reviews come from mobile (Yelp)
67 million cumulative reviews (Yelp)
Most reviewed business categories: Shopping (23 percent), restaurants (19 percent), home and local services (11 percent), and beauty/fitness (9 percent) (Yelp)
Mobile usage
WeChat usage in Malaysia increased by 1,187 percent between Q1 2013 and Q3 2014 (The Malaysian Insider)
Mobile is now the top source for product information among Millennials (Econsultancy)
By 2015, mobile will dominate all key search metrics
By 2015, mobile will dominate all key search metrics (share of organic traffic, paid clicks and search ad spending) (eMarketer)
Americans spend an average of 162 minutes daily on their mobile devices (Yahoo Small Business Advisor)
Almost 8 in 10 mobile phone owners use their devices to conduct local searches (Yahoo Small Business Advisor)
50.3 percent of e-commerce traffic comes from mobile (Econsultancy)
35 percent of Internet users shop online via their mobiles each month (GlobalWebIndex)
91 percent of people will turn to a competitor’s website if it offers a better mobile experience
91 percent of people will turn to a competitor’s website if it offers a better mobile experience (Netbiscuits)
The users most likely to complain about slow mobile sites are in the 18-24 age group (Netbiscuits)
Visual content matters when it comes to company and product descriptions: 1 in 2 mobile millennial users prefer it to text (Netbiscuits)
8 in 10 people will recommend a brand based on their mobile web experience, with millennials leading the charge (Netbiscuits)
4 in 10 respondents will leave a site if asked for their location, unless additional services are offered (Netbiscuits)
Within the last month, 1/3 of the Internet population has liked a brand and 22 percent have watched a branded video (GlobalWebIndex)
Tablet users dominate the sharing world: 60 percent have visited a website, 35 percent have liked a brand, and 28 percent have watched branded videos within the last month (GlobalWebIndex)
Tablet users visit a site 5 times before making the decision to buy (Marketing Pilgrim)
http://www.slideshare.net/slideshow/embed_code/41031486
We Are Social’s Digital Statshot 002 from We Are Social Singapore
Miscellaneous social media stats
Creative Commons: (State of the Commons)
- 882 million licensed works in 2014
- 9 million websites use CC licenses
- Top regions for licensing: North America (37 percent), Europe (34 percent), Asia-Pacific (16 percent)
Vine: 40 million users
3 billion people now have access to the Internet (We Are Social)
40% of Internet users still visit forums and message boards monthly (GlobalWebIndex)
77 percent of China’s Internet users shop online (GlobalWebIndex)
More than 6 in 10 Internet users in Europe, North America, and Latin America are online shoppers (GlobalWebIndex)
Amazon attracts monthly visits from 70 percent of Indian Internet users and 40 percent of Chinese users (GlobalWebIndex)
eBay’s largest audiences come from China and India (GlobalWebIndex)
Users spend an average of 16 minutes and 49 seconds monthly watching online video ads (Video Brewery)
U.S.-based millennial Internet users are three times more likely to use social media to share digital content (eMarketer)
Millennials share 55 percent of that content on Facebook. Twitter and Pinterest make up for 10 percent of shares (eMarketer)
2/3 of 18-34-year-olds are likely to make a purchase based on content shared by one of their peers on social media (eMarketer)
Relevant emails delivered through marketing automation drive 18 times more revenue than email blasts (Salesforce)
42 percent of US-based online adults delete most email advertising without reading it (MarketingCharts)
Highest average newsletter click rates by industry: (MailChimp)
- 6.65 percent – hobbies
- 5.14 percent – media and publishing
- 4.40 percent – home and gardening
- 4.28 percent – photo and video
- 4.07 percent – games
- 3.94 percent – agriculture and food services
- 3.91 percent – sports
- 3.89 percent – social networks and online communities
- 3.86 percent – architecture and construction
- 3.64 percent – government / health and fitness
By 2020, customers will manage 85 percent of their relationships without talking to a human being
By 2020, customers will manage 85 percent of their relationships without talking to a human being (Salesforce)
57 percent of Internet users have posted a product review online in the last month (GlobalWebIndex)
40 percent of Internet users are likely to buy a product online if free delivery is offered. Coupons and discounts come in second place (GlobalWebIndex)
70 percent of marketers create more content than a year ago (Content Marketing Institute)
4 in 10 consumers look for user-generated content before making a purchase (Pagemodo)
80 percent of online content is user-generated (Pagemodo)
More than 7 in 10 users ages 13-24 expect advertising to be entertaining (Facebook IQ)
By 2018, 79 percent of all Internet traffic will be video (Bold Content)
B2C brands are active on an average of 7.5 social platforms, including Facebook, Twitter, YouTube, and Instagram (MarketingCharts)
http://www.slideshare.net/slideshow/embed_code/37319892
Brilliantly Simple: 50 content marketing statistics to blow your mind from Axonn Media
“The Social Business: Highlights from the Sprout Social Index” by Sprout Social
