Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to October 2014.
Contents
- Ello
- Snapchat
- Blogging
- Miscellaneous social media stats
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Ello
Male / female ratio: 63 / 37 percent (RJMetrics)
36 percent of users have never posted anything (RJMetrics)
27 percent of users have posted more than three times (RJMetrics)
6 days after signup, 25 percent of users are still active (RJMetrics)
Canada: (Socialbakers)
- Largest age groups: 25-34 and 18-24
- Male / female ratio: 46 / 54 percent
- Average post engagement rate for top Canadian brands: 0.21 percent
- Average response rate for top Canadian brands: 51 percent
Users spend an average of 21 minutes daily on Facebook (Marketing Pilgrim)
Facebook accounts for 56 percent of all social shares (LoginRadius)
7 in 10 B2C marketers have acquired customers through Facebook (Marketing Tech Blog)
49 percent of fan interactions with brands on Facebook are positive. 20 percent are negative (Marketing Tech Blog)
Overall mobile Facebook advertising performance around the world: (Salesforce Marketing Cloud)
- Click-through rate – 1.44 percent
- Conversion rate – 8.44 percent
Click-through rate per industry in the U.S.: (Salesforce Marketing Cloud)
- Consumer packaged goods – .20 percent
- Entertainment – .87 percent
- Financial services – .17 percent
- Gaming – .05 percent
- Retail – .76 percent
- Non-profit – .21 percent
- Technology – .23 percent
- Travel and leisure – .09 percent
Facebook provides content to 1.32 billion monthly active users on mobile. Read more here>> http://t.co/yoBw4QPzKi pic.twitter.com/mkNgf4Rvud
— Marketing Cloud (@marketingcloud) September 10, 2014
2 billion Google+ accounts (Greg Miernicki) Google+ accounts for 7 percent of all social shares (LoginRadius)
53 percent of fan interactions with brands on G+ are positive
40 percent of the time spent on YouTube comes from mobile devices (Think with Google)
83 percent of U.S. teens in wealthy households are on Instagram (Business Insider)
LinkedIn accounts for 4 percent of all social shares (LoginRadius)
84% of female pinners are still active in their fourth year. They actually more active as time goes by (RJMetrics)
There are 15 times more pins by women than by men (RJMetrics)
Adding a call-to-action to a pin’s description increases engagement by 80 percent
(Viraltag)
Pins with prices get 36 percent more likes than those without (Wishpond)
The “Pin It” button generates 10 times more clicks than the “Tweet This” button (Wishpond)
Tutorials, guides, DIY and recipe pins have a 42 percent higher click-through rate than the rest (Viraltag)
Images with multiple colors trigger 3.25 times more repins than the ones with a single dominant color (Viraltag)
Snapchat
5.6 million monthly active users in Canada (It Business)
More than 8 in 10 active Twitter users have a Facebook account (GlobalWebIndex)
55 percent of fan interactions with brands on Twitter are positive (Marketing Tech Blog)
Twitter accounts for 12 percent of all social shares (LoginRadius)
Tweets that include photos and links receive 150 percent more engagement (Simply Measured)
14 percent of Tweets sent to major retail brands are from customers experiencing problems in-store (Social Media Today)
3 percent of customers directly mention brands on Twitter
60 seconds on Twitter: 347,000+ Tweets, 700 video links shared, 108 new accounts, 300 Vines tweeted, 1.4+ million search queries… (AllTwitter)
The peak for Twitter engagement is between 3 and 6 p.m. (CST) (Momentology)
Blogging
Brands that create 15 blog posts per month average 1,200 new leads monthly (State of Inbound 2014)
70 percent of consumers prefer getting to know a company through content rather than ads (ContentPlus)
6 in 10 consumers feel more positive about a brand after reading custom content on its site (ContentPlus)
Miscellaneous social media stats
HootSuite: 10 million users (Fortune)
Path: 5 million daily active users (VentureBeat)
Wattpad: 35 million users, 70 million uploads shared (BetaKit)
On average, Internet users have accounts on 5 social networks (GlobalWebIndex)
84 percent of all Internet users watch online videos (comScore)
The average Internet user watches 206 videos per month (Wyzowl Blog)
People are 144 percent more likely to buy a product after viewing a video about it (Wyzowl Blog)
Videos are 4 times more engaging than static content (Wyzowl Blog)
Email accounts for 6 percent of all social shares (LoginRadius)
1/3 of Internet users could not survive more than 5 hours without access to the Internet (Tata Communications)
3 in 5 small businesses have gained new customers through social media (Marketing Tech Blog)
Women account for 85 percent of all consumer purchases and 58 percent of total online spending (Asking Smarter Questions)
Almost 8 in 10 women in the U.S. use the Internet for product information before making a purchase (Asking Smarter Questions)
1/3 of all shopping searches on Google happen between 10 p.m. and 4 a.m. (Google Inside Adwords Blog)
It takes 12 positive experiences to make up for one unresolved negative experience
70 percent of buying experiences are based on how the customer feels they are being treated (Help Scout)
82 percent of customers trust a company more if they are involved in social media (Placester)
61 percent of Canadian small retailers do not have an online presence (Newswire)
77 percent of Canadian research online before buying (BDC)
56 percent of Canadians shop online (BDC)
5 in 6 messages that need responses are not answered by brands
Only 16 percent of B2B consumers prefer live webinars (CMO)
The average cold calling appointment rate is 2.5 percent (Triblio)
http://www.slideshare.net/slideshow/embed_code/38601206
100 Stats About Social Media Around the World from Salesforce Marketing Cloud
http://www.slideshare.net/slideshow/embed_code/36852336
A Complete Guide To The Best Times To Post On Social Media (And More!) from TrackMaven
Courtesy of: Quick Sprout
Women use social media more frequently than men (infographic)
Data review by Alex Hillsberg | Our LinkedIn
