Social media in numbers (Q1 2016) - Social Media Slant - Social media from a human perspective

Looking for some social media stats to use for your strategy or in your next presentation? You will find what you need in the list below — updated to March 2016.

(Bringing you this quarterly roundup of stats is a lot of work. Kindly consider making a small donation or buying one of my books to support me. Thank you so much!)

Contents

Amazon

304 million active customer accounts (Seeking Alpha)

200,000 businesses served by Amazon business (Seeking Alpha)

Dropbox

500 million users (Dropbox)

8 million businesses (Dropbox)

75 percent of users outside the U.S. (Dropbox)

Facebook

Q4 2015 results: (Seeking Alpha)

1.59 billion monthly active users
1.04 billion daily active users
1.44 billion monthly mobile users
100 million hours of video watched daily
500 million monthly Events users
213 million events created in 2015
1 billion monthly group users
80 million Facebook Lite users
3 million companies advertise on Facebook (70 percent from outside the U.S.) (Facebook)
50 million small-business pages
2.5 billion monthly comments on pages
800 million monthly Messenger users
25 MAUs in Japan (The Wall Street Journal)

Average reach rates: (Locowise)

Posts (organic) – 10.31 percent
Videos – 12.25 percent
Photos – 10.47 percent
Links – 9.82 percent
Status updates – 5.02 percent

Average engagement rates: (Locowise)

Posts – 4.45 percent
Videos – 4.73 percent
Photos – 4.52 percent
Links – 3.63 percent
Status updates – 4.13 percent

Brands responded to 75 percent of questions on Facebook in 2015 (Socialbakers)

96 percent of brand Pages on Facebook are not Socially Devoted (Socialbakers)

96 percent of brand Pages on Facebook are not Socially Devoted

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User base in Australia: (eMarketer)

Female – 58 percent
Male – 68 percent
18-34 year olds – 78 percent
35-44 year olds – 60 percent
45-54 year olds – 57 percent
55-69 year olds – 54 percent

51 percent of Periscope users and 36 percent of Meerkat users are active on Facebook (GlobalWebIndex)

Facebook Lite has 100 million monthly active users (Facebook)

1 million user violation reports a day (CNN Money)

The On This Day features has 60 million daily active users and 155 million subscribers (Digital Trends)

Google

In 2015, Google: (VentureBeat)

Blocked 780 million bad ads
Suspended 10,000 websites and 18,000 accounts for selling fake goods
Blocked ads on 25,000 mobile apps

1 billion monthly active YouTube users (Seeking Alpha)

1 billion monthly active Gmail users (Seeking Alpha)

Google+ user base in Australia: (eMarketer)

Female – 13 percent
Male – 15 percent
18-34 year olds – 10 percent
35-44 year olds – 13 percent
45-54 year olds – 12 percent
55-69 year olds – 22 percent

Instagram

User base in Australia: (eMarketer)

Female – 12 percent
Male – 10 percent
18-34 year olds – 25 percent
35-44 year olds – 8 percent
45-54 year olds – 4 percent
55-69 year olds – 3 percent

1 in 4 U.S.-based female users over 18 in the US are mothers (Instagram)

93 percent of those mothers use Instagram weekly (Instagram)

56 percent of mothers use Instagram to learn about products (Instagram)

78 percent of mothers and 69 percent of fathers take action after seeing inspiring content on Instagram (Instagram)

Instagram has 200,000 advertisers (Instagram)

60 percent of users learn about products and services on Instagram (Instagram)

75 percent of users take action after being inspired by an Instagram post (Instagram)

75 percent of users take action after being inspired by an Instagram post

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Instagram users follow 822 accounts on average (The Washington Post)

Images trigger 66 percent more engagement than videos (Locowise)

Q4 2015 results: (Seeking Alpha)

414 million members
100 million monthly active visitors
57 percent of all traffic is mobile
6 million open job listings

2 million+ U.S. military and veteran members (LinkedIn)

20 million users in the U.K. (LinkedIn)

Average order value: $206.90 (AddShoppers)

User base in Australia: (eMarketer)

Female – 3 percent
Male – 10 percent
18-34 year olds – 8 percent
35-44 year olds – 8 percent
45-54 year olds – 5 percent
55-69 year olds – 4 percent

Paypal

179 million active customer accounts (Business Wire)

1.4 billion payment transactions during Q4 2015 (Business Wire)

Periscope

200 million broadcasts (Periscope)

110 years watched live every day on iOS and Android (Periscope)

Periscope user base: (GlobalWebIndex)

Male / female ratio: 65 / 35 percent
16-24 age group: 41 percent
25-34 age group: 34 percent
35-44 age group: 16 percent
45-54 age group: 6 percent
55-64 age group: 3 percent

User base in Australia: (eMarketer)

Female – 9 percent
Male – 3 percent
18-34 year olds – 9 percent
35-44 year olds – 6 percent
45-54 year olds – 4 percent
55-69 year olds – 5 percent

1 million businesses (SocialTimes)

87 percent of active Pinners use Pinterest to help them decide what to purchase (SocialTimes)

87% of active Pinners use Pinterest to help them decide what to purchase

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Most shared categories: Home & Garden, Apparel & Clothing, Food, Beverages, & Tobacco, Jewelry, and Furniture (AddShoppers)

Highest converting categories: Novelty, Arts & Antiques, Electronics, Gifts, and Collectibles (AddShoppers)

Quora

100 million monthly unique visitors (Quora)

50 percent are from the U.S. (Quora)

15 percent are from India (Quora)

In 2015: (reddit)

82.54 billion page views
73.15 million submissions
725.85 million comments
6.89 billion upvotes
88,700 active subreddits
1.8 million podcast downloads
8.95 million website page views

Skype

2 trillion minutes of video calls (Skype)

750 million mobile users (Skype)

Slack

2.3 million daily active users (Slack)

1.5 billion monthly messages sent (Slack)

Snapchat

100 million daily users (Fast Company)

Users spend an average of 30 minutes daily on Snapchat (Fast Company)

User base in Australia: (eMarketer)

Female – 5 percent
Male – 3 percent
18-34 year olds – 11 percent
35-44 year olds – 2 percent
45-54 year olds – 1 percent
55-69 year olds – 0 percent

50 percent of new users are over 25 years old (Fast Company)

83 percent of users are under 35 (GlobalWebIndex)

41 percent of U.S.-based users are in the 18-34 age group (The Next Web)

8 billion daily video views (Fast Company)

6 in 10 daily users snap themselves (The Next Web)

100 million monthly active users (Telegram)

350,000 new daily signups (Telegram)

15 billion messages delivered every day (Telegram)

Tumblr

23 million users in the U.S. (eMarketer)

User base in Australia: (eMarketer)

Female – 2 percent
Male – 2 percent
18-34 year olds – 6 percent
35-44 year olds – 1 percent
45-54 year olds – 1 percent
55-69 year olds – 1 percent

1.8 billion posts published in December 2015 (Marketr)

126.6 billion posts (Marketr)

5.4 million blogs created in December 2015 (Marketr)

271.5 million blogs (Marketr)

More than 50 percent of users are on mobile devices (Seeking Alpha)

More than 50% of Tumblr users are on mobile devices

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80 percent of daily users are on mobile (Seeking Alpha)

Twitter

Q4 2015 results: (Twitter)

320 million monthly active users
80 percent of MAUs are on mobile
Monthly global audience (MAUs + logged-out visitors): 800 million
130,000 active advertisers
35 million MAUs in Japan (The Wall Street Journal)
65 million MAUs in the U.S. (The Wall Street Journal)

User base in Australia: (eMarketer)

Female – 6 percent
Male – 11 percent
18-34 year olds – 13 percent
35-44 year olds – 10 percent
45-54 year olds – 7 percent
55-69 year olds – 3 percent

Updates including the “RT” CTA triggers 72.4 percent more retweets (Search Engine Journal)

Including the “RT” CTA in Tweets triggers 72.4 percent more retweets

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Brands responded to 31 percent of questions on Twitter in 2015 (Socialbakers)

97 percent of brands using Twitter are not Socially Devoted (Socialbakers)

Weibo

222 million monthly active users (eMarketer)

100 million daily active users (eMarketer)

Largest age group: 17-33 year olds (80 percent of users) (eMarketer)

1 billion monthly active users (Seeking Alpha)

42 billion messages sent daily (MediaPost)

1.6 bilion photos and 250 million videos shared daily (MediaPost)

1 billion groups (SocialTimes)

Usage rate by region: (GlobalWebindex)

North America – 7 percent
Latin America – 66 percent
Europe – 33 percent
Middle East & Africa – 63 percent
Asia Pacific – 35 percent

Wikipedia

18 billion monthly page views (Pew Research Center)

20,000 new articles added monthly (Pew Research Center)

27 million registered users (Pew Research Center)

Yelp

66 million monthly unique mobile web visitors (Seeking Alpha)

75 million monthly unique desktop unique visitors (Seeking Alpha)

111,000 local advertising accounts (Seeking Alpha)

2.6 million local businesses (Seeking Alpha)

Mobile usage

1 billion mobile subscriptions in India (MediaPost)

4.70 billion unique mobile users (We Are Social)

46 percent of Internet users make purchases via mobile (GlobalWebIndex)

46% of Internet users make purchases via mobile

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30 percent of all online shopping purchases now happen on mobile phones (Seeking Alpha)

Smartphones now account for 60 percent of all mobile transactions in the U.S. (MediaPost)

Mobile commerce by region: (GlobalWebIndex)

North America – 29 percent
Latin America – 36 percent
Europe – 27 percent
Middle East & Africa – 32 percent
Asia Pacific – 58 percent

Users ages 16-24 spend an average of 3.26 hours per day online on a mobile (GlobalWebIndex)

Users ages 55-64 spend an average of 30 minutes per day online on a mobile (GlobalWebIndex)

37 percent of mobile users block ads on their devices every month (GlobalWebIndex)

65 percent of customers redeem mobile coupons within five minutes (Mobile Commerce Daily)

39 percent of customers spend more if they receive a personalized coupon (Mobile Commerce Daily)

4 in 10 customers spend more if they receive a personalized coupon

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60 percent of mobile users are disappointed with app experience (MediaPost)

65 percent of email users in the world access their emails via mobile (MediaPost)

92.6percentof all clicks on Google’s mobile search results pages are above the 4th organic listing (Mediative)

17 percent of users drive 85 percent of app revenue (MediaPost)

Mcommerce traffic share of total ecommerce traffic: (eMarketer)

65 percent – U.K.
54 percent – U.S.
52 percent – India
48 percent – Germany
35 percent – France
33 percent – Brazil
23 percent – Russia

Average page views per desktop vs. mobile visits: (eMarketer)

16.8 / 8.6 – Germany
13.6 / 7.6 – U.K.
12.1 / 4.7 – India
10 / 6.5 – Russia
9.1 / 5.6 – France & U.S.
6.4 / 4.4 – Brazil

Video usage

In 2015, mobile devices accounted for 45 percent of video views (Invodo)

75 percent of 16- to 30-second long videos are watched until the end (Invodo)

Shoppers who watch a video are 1.68 times more likely to purchase than non-viewers (Invodo)

Video viewers are 1.7 times more likely to buy (Invodo)

55 percent of consumers watch at least one weekly video on a mobile device (Invodo)

68 percent of shoppers expect consistent visual content across desktop and mobile (Invodo)

Social video generates 1,200 percent more shares than images and text combined (Invodo)

Social video generates 1,200% more shares than images and text combined

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Replacing an image with a video on a landing page increases conversions by 12.6 percent (Invodo)

Consumer-brand relationship

Brands send 3.2 promotional messages for every customer reply (Sprout Social)

Email marketing

Benchmarks for email newsletters: (Econsultancy)

Open rate: 23.4%
Click rate: 17.8%
Conversion rate: 1%

In 2015, consumers read 14 percent of emails sent by businesses (MarketingProfs)

In 2015, consumers read 14% of emails sent by businesses

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Highest average read rates in 2015: (MarketingProfs)

Utilities – 47 percent
Distribution / manufacturing – 32 percent
Telecommunications – 26 percent
Insurance / banking / financial / credit cards – 24 percent
Service – 20 percent

Highest spam placement rates in 2015: (MarketingProfs)

Automotive parts / accessories – 29 percent
Insurance – 26 percent
Telecommunications – 24 percent
Business / marketing / technology / software / internet – 22 percent
Social / dating – 20 percent

Cold calling

Less than 2 percent of cold calls result in meetings (HubSpot)

It takes 18 calls to connect with a single buyer (HubSpot)

Callback rates are less than 1 percent (HubSpot)

It takes 6,264 cold calls to make 4 sales (HubSpot)

It takes more than 6,000 cold calls to make 4 sales

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Miscellaneous social media & marketing stats

Trello: 12 million users (VentureBeat)

21 percent of U.S.-based users (ages 12 and over) listen to podcasts monthly (Edison Research)

11.9 million social media users in Australia (eMarketer)

27 million social media users in France (eMarketer)

Online users spend an average of 1 hour and 49 minutes daily on social networks / messaging services (GlobalWebIndex)

There should be 3 billion email users by 2020 (MediaPost)

Daily email volume is expected to reach 215.3 billion by the end of 2016 (MediaPost)

1 in 5 searches happens on Bing.com (Search Engine Roundtable)

1 in 5 searches happens on Bing.com

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4 percent of web pages are viewed for more than 10 minutes (Econsultancy)

In 2016, the average person sees 7,000 marketing messages a day (Econsultancy)

Users streamed 317 billion songs and 172.4 million videos in 2015 (MediaPost)

21.6 million people in Canada will browse and research products online in 2016 (eMarketer)

There will be 18.6 million digital buyers in Canada in 2016 (eMarketer)

When researching products: (GlobalWebIndex)

49 percent of users use search engines
30 percent use social networks
19 percent use mobile apps

Global digital population: (We Are Social)

3.42 billion Internet users (46 percent global penetration)
2.31 billion social media users (31 percent global penetration)
3.79 billion unique mobile users (51 percent global penetration)
1.97 billion mobile social media users (27 percent global penetration)

Product reviewers by age groups:(GlobalWebIndex)

16-24: 54 percent
25-34: 58 percent
35-44: 46 percent
45-54: 37 percent
55-64: 33 percent

Consumer review readers for brand research: (GlobalWebIndex)

16-24: 32 percent
25-34: 34 percent
35-44: 34 percent
45-54: 36 percent
55-64: 35 percent

Digital consumers access the web via 2.71 devices (GlobalWebIndex)

Online Canadian consumers: (Ahalogy)

78 percent female
77 percent under the age of 44
31 percent single
53 percent without children
73 percent employed
86 percent own mobile devices
62 percent visit Pinterest every week
89 percent visit Facebook weekly
45 percent visit Twitter weekly
41 percent visit Instagram weekly
Top categories browsed: food & drinks, DIY & crafts, beauty, health & fitness, design