Do you know who shares your content on Twitter? Your answer will probably go like this: “I use the mentions feature. So, yes.”
Actually, you are wrong. You can only spot half the shares. And here is why.
When coming across a nice article, many Tweeps do not use the sharing buttons we provide. They prefer relying on a service like Buffer because they like scheduling Tweets. And when they do, our Twitter handles often get “axed” in the process. The result? No notification will pop up for us when the updates are sent.
If you use TweetDeck and HootSuite, there is an easy fix. Instead of only relying on the Mentions feature, create three additional columns: one for your domain name, one for the name of your blog, and one for your own name. Here is an example with my TweetDeck dashboard:
As you can see, many Tweets don’t mention me. And yet, all redirect to my blog. The exception comes from a user whose Paper.li paper has the same name as my blog. It happens occasionally. If your site has a unique name, it should not be a big issue.
So, what’s the next step? Surprise those users with a “thank you” and / or interact with them. Even a small acknowledgement will go a long way. You can trust me on that one!
I hope you found this little trick useful.
