“I have been a blogger for years. Why don’t more people read me?”
“Clients don’t want to pay for my services. So, I have to keep my rates low to be competitive.”
My questions to you are:
- How do you stand out from the crowd?
- What are you willing to do to gain the trust of your audience?
Owning a business or having a blog does not make you unique. What does is your ability to entice your audience to learn, engage and make better informed decisions.
Yes, some people are cheap. But there are many others who value quality. So, aim to impress the latter, not the former.
No need to reinvent the wheel to achieve that goal. Just pay close attention to what your competitors are doing in order to find the loopholes. Then, use those loopholes to your advantage.
That’s what Joy Mangano did in the 1990s. She was frustrated with the process of cleaning her own floors with mops. So, she invented the first ever self-wringing mop.
No more wet, dirty hands. No more bending over. You can use the mop everywhere in the house. Afterwards, throw the head in the washing machine; it will come out as good as new.
“This is literally the last mop you will ever have to buy,” Mangano said in an infomercial in 1996. At the time, she had sold 300,000 units!
Today, Mangano holds more than 100 patents for her inventions and has built a whole empire. A movie was even made about her life.
The loopholes are there for the taking. It’s up to you to uncover them.
